Tabletop Travel
Tabletop Travel
批准号:
ES/Y008197/1
负责人:
Tot Foster
金额:
$6.5万
依托单位:
依托单位国家:
英国
项目类别:
Research Grant
财政年份:
2023
资助国家:
英国
项目状态:
未结题
起止时间:
2023 至 --
中文摘要
我们将进行为期8个月的共同设计和产品开发过程,从而创建一个桌面旅行原型。随后将与老年人服务提供伙伴合作,对原型进行为期4个月的评估。在进行这些活动的同时,我们将制定产品的商业化计划。在锌催化剂资助的工作开始之前,我们将建立一个基本的TTT设备概念验证原型(作为TTT概念构思的“随着年龄的增长通过文化连接”项目的一部分)。因此,我们为期8个月的共同设计活动将与提供设计和开发咨询的Stand + Stare合作,旨在生产出更高保真度的TTT原型。这一阶段将包括:召集一个主要利益攸关方指导小组,每月举行一次会议;与长者住宿照顾及慈善机构的潜在客户/服务伙伴进行访谈及焦点小组讨论。我们还将举办一系列共同设计研讨会,包括与有障碍的老年人合作,对少量迭代改进的TTT原型(可能针对不同的交付机制量身定制)进行概念和可用性评估。按照这个过程,迭代原型将准备好进行试验。试点评估阶段将包括对25名居住在不同环境(包括护养院、住宅和私人住房)的居家老年人进行现场TTT试验。这些试点将通过一系列不同的渠道(嵌入到不同的服务中,例如,Alive的养老院活动服务和AgeUK Bristol的家庭护理服务)提供原型。主要的用户/客户研究方法包括:退出调查问卷、访谈和观察。试点产出将是一组丰富的用户、客户和产品见解,将为我们的业务发展方向决策提供信息。结合这两个阶段,我们将进行商业模式开发,并与我们的指导小组、研讨会参与者、大学的研究和企业部门以及锌公司的代表进行磋商,以了解TTT的价值主张。我们还将与交付合作伙伴和潜在客户接触,以了解影响产品的经济因素。我们的目标是了解我们的市场是谁,TTT产品的生产和销售的财务需求,这些需求如何影响TTT的设计,以及如何适当地扩展这种设计。
英文摘要
We will undertake an 8-month co-design and product development process, resulting in the creation of a Tabletop Travel prototype. This will be followed by a 4-month evaluation of the prototype in partnership with older people's service delivery partners. Parallel to these activities, we will establish a commercialisation plan for the product. Before Zinc-catalyst funded work begins, we will have established a basic proof-of-concept prototype of the TTT device (as part of the Connecting Through Culture as We Age project from which the TTT concept was conceived). Thus, our 8-month co-design activities will aim to produce a higher fidelity version of the TTT prototype, working in partnership with Stand + Stare, who are providing design and development consultancy. This phase will entail: the assembly of a steering group of key stakeholders that will meet monthly; conducting interviews and focus groups with potential customers/delivery partners in older adult residential care and charity sectors. We'll also run a series of co-design workshops, including concept and usability evaluations of a small number of iteratively refined TTT prototypes (potentially tailored to different delivery mechanisms) in partnership with older people with barriers to accessing provision outside of the home. Following this process, the iterated prototype will be ready for piloting. The pilot evaluation phase will involve trialling TTT in situ with 25 housebound older adults living in different contexts (including care homes, residential and private housing). These pilots will deliver the prototypes through a range of different channels (embedded in different services, e.g., Alive's care home activity service and AgeUK Bristol's home care service). The primary user/customer research methods will include: exit questionnaires, interviews, and observations. The pilot outputs will be a rich set of user, customer, and product insights that will inform our decisions regarding the direction in which to take our business forward. Integrated within both phases, we'll undertake business model development and consultations with our steering group, workshop participants, the University's Research and Enterprise Division, and with Zinc representatives to understand the TTT value proposition. We'll also engage with delivery partners and prospective customers to understand economic factors influencing the product. We aim to understand who our market is, the financial requirements for the production and sale of the TTT product, how these requirements influence the design of TTT, and how to scale this design appropriately.
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