URBAN HEALTH NETWORK

描述：该项目的目的是通过开发和评估针对城市低收入非洲裔美国人和为他们服务的卫生保健专业人员的额外癌症相关视频节目，扩大公共卫生电视台对其第一阶段开创的文化特定制作过程的使用。该项目由电视专业人士、社会科学家、癌症专家和克利夫兰公共住宅区的非裔美国人组成。目标是：1)发展和评估城市癌症电视宣传活动的有效性；2)开发和评估将临床试验视频引入肿瘤学实践的可行性，并探索该视频在鼓励非裔美国人参加临床试验方面的有效性；3)制作一个文化能力培训视频，并探讨其对肿瘤科工作人员在治疗非裔美国患者时对文化问题的态度和看法的影响。这些第二阶段的努力将为PHTV第三阶段的最终目标奠定基础：建立一个引人注目的、具有文化特色的视频库，向广播媒体和医疗保健行业推销，并通过传统销售和互联网进行分销。

DESCRIPTION: The purpose of this project is to expand Public Health Television's use of its culturally-specific production process pioneered in Phase I by developing and evaluating additional cancer-related video programming targeted to urban, low-income African Americans and the health care professionals who serve them. The project teams television professionals, social scientists, cancer specialists, and African-American residents of Cleveland's public housing estates. The objectives are: 1) to develop and evaluate the effectiveness of an Urban Cancer Television Campaign; 2) to develop and evaluate the feasibility of introducing a clinical trials video into an oncology practice and explore the video's effectiveness in encouraging African Americans to enroll in clinical trials; and, 3) to develop a cultural competency training video and explore its impart on an oncology staffs attitudes and perceptions of cultural issues, as they relate to treating African American patients. These Phase II efforts will lay the foundation to achieve PHTV's ultimate Phase III goal: to build a library of compelling, culturally-specific videos to market to the broadcast media and the health care industry, as well as distribute through conventional sales and the Internet.