Assessment of commercialisation opportunities relating to augmented reality capability within mobile apps developed by the British Geological Survey

BGS已经开发了一种增强现实系统，可以使用移动设备显示和交互信息。目前，BGS AR系统用于运行我们的iGeology 3D增强现实地质景观应用程序。IGeology 3D在场景的实时摄像机视图上显示地质图层，提供将地图信息绘制到地面上的视觉效果。触摸现场会带来该点的地质信息。IGeology 3D及其配套应用iGeology的下载量已超过30万次。IGeology 3D为你周围的景观建立了一个3D模型，并将BGS地质图覆盖在表面上。它通过相机创建与视图匹配的3D模型的视图，并在屏幕上显示两者，同时在相机视图上显示半透明的地质景观。有可能将BGS AR系统重新用于其他目的。我们相信，我们已经开发出了独特的能力，其价值远远超出了地质科学领域。在移动环境中可视化移动的实时空间数据的能力在广泛的行业中具有潜在的用途，例如公用事业、环境、遗产管理、教育。一些建议的想法包括：-考古/历史遗址：通过你的手机查看遗址，看看它很久以前的样子。添加3D重建的建筑。添加一个“时光机”控件，以查看各个时代的变化。添加使用该网站的用户的动画。添加叠加在当前结构上的历史照片。-规划的视觉影响分析：添加拟议结构的3D模型。通过你的手机查看拟议中的风力涡轮机会是什么样子。-虚拟信息板：在不破坏网站外观的情况下，向网站添加信息和解释板。信息板仅通过您的手机显示在视图中。邻近警报和站点地图将引导您找到它们。我们相信，全球任何地方的各行各业都有利用这项技术的商业机会

BGS have developed an Augmented Reality system to display and interact with information using mobile devices.At present the BGS AR system is used to run our iGeology 3D augmented reality geological landscape app. iGeology 3D shows geological map layers over a live camera view of the scene, giving the visual effect of painting the map information onto the ground. Touching the scene brings up geological information for that point. iGeology 3D and its companion app iGeology have been downloaded more than 300,000 times. iGeology 3D builds a 3D model of the landscape around you and drapes the BGS geological map over the surface. It creates a view of the 3D model matching the view through your camera and displays both on the screen with the geological landscape translucent over the camera view. There is potential to re-use the BGS AR system for other purposes. We believe we have developed unique capability that has value far beyond the domain of the geological sciences. The ability to visualise live spatial data, on the move, in a mobile environment has potential uses in a wide range of industries e.g. utilities, environmental, heritage management, education. Some suggested ideas include:-Archaeology / historical sites: View a site through your phone to see how it looked long ago. Add 3D reconstructed buildings. Add a "time machine" control to see changes through the ages. Add animations of people using the site. Add historical photos superimposed on current structures.-Visual impact analysis for planning: Add 3D models of proposed structures. Look through your phone to see what the proposed wind turbines will look like from here.-Virtual information boards: Add information and interpretation boards to a site without spoiling its appearance. Information boards only appear in the view through your phone. Proximity alerts and site maps guide you to them. We believe there are commercial opportunities to be grasped from this technology across a wide range of industries from anywhere across the globe