Social Media and Canadian Women's Physical Activity Participation: Developing a New Methodology for Understanding Digital Health

社交媒体和加拿大女性的体育活动参与：开发一种理解数字健康的新方法

• 批准号: NE/T014237/1
• 负责人: Stacey Pope
• 金额: $ 1.27万
• 依托单位: Durham University
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=NE%2FT014237%2F1
• 关键词: Social; Media; Canadian; Women; Physical

ESRC : Hester Hockin-Boyers : ES/P000762/1The Mitacs Globalink UK-Canada doctoral exchange scheme would enable PhD student Hester Hockin-Boyers (Durham University) to spend 12-weeks working with Dr Norman and Professor Vertinsky in the School of Kinesiology at the University of British Columbia (UBC), from September-December 2020. The proposed research will explore how Canadian women's interactions with health and fitness content on Instagram impacts upon physical activity participation. This research is sorely needed because, while social media is increasingly pertinent to the formation of everyday health practices, this dimension is seldom explored. In addition, this project will pilot a novel method, developed by Hockin-Boyers, called 'screenshot elicitation', which seeks to capture the fast, dynamic, mobile and everyday nature of interactions with digital content. Whilst Hockin-Boyers has already begun to develop this technique as part of her PhD research, the Mitacs Globalink project will provide the space and resources to pilot and advance this methodology. The findings resulting from this project have the potential to enhance Canadian women's quality of life, health and wellbeing, by informing digital platform design, social media pedagogies, and public policy in Canada. Furthermore, by providing Hockin-Boyers access to the variety of expertise in Digital Health at UBC, new knowledge and methodological techniques will be brought back to the UK, thus enhancing capacity for further research and innovation

ESRC：Hester Hockin-Boyers：ES/P000762/1 Mitacs Globalink英国-加拿大博士交换计划将使博士生Hester Hockin-Boyers（达勒姆大学）能够在不列颠哥伦比亚省（UBC）的运动机能学院与Norman博士和Vertinsky教授一起工作12周，从2020年9月至12月。拟议的研究将探讨加拿大妇女与Instagram上的健康和健身内容的互动如何影响身体活动的参与。这项研究是非常必要的，因为虽然社交媒体越来越多地与日常健康实践的形成相关，但很少探索这一维度。此外，该项目将试行一种由Hockin-Boyers开发的新方法，称为“屏幕截图启发”，旨在捕捉与数字内容互动的快速，动态，移动的和日常性质。虽然Hockin-Boyers已经开始开发这种技术作为她博士研究的一部分，但Mitacs Globalink项目将提供空间和资源来试点和推进这种方法。该项目的研究结果有可能通过为加拿大的数字平台设计、社交媒体分类和公共政策提供信息，提高加拿大妇女的生活质量、健康和福祉。此外，通过为Hockin-Boyers提供在UBC获得各种数字健康专业知识的机会，新的知识和方法技术将被带回英国，从而提高进一步研究和创新的能力。