A non-inferiority trial of Tailored Text Messaging versus Quitline for smoking cessation among low-socioeconomic status smokers

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Long-term quit rates via existing behavioural and pharmacological approaches remain low. New, cost-effective, and evidence-based treatments with better reach and higher uptake are needed. This trial will demonstrate the cost-effectiveness of tailored text messaging compared with standard Quitline telephone counselling. The findings will have direct health care system implications and text messaging, if effective can be up-scaled nationally and implemented abroad to save millions of lives.