Augmenting Creativity: exploring AI to assist in creative ideation processes

这项研究将集中在如何人工智能（AI）可以用来告知人类的创造力在创意设计过程中通过视觉上可解释的创意支持工具的发展。它通过与创意机构合作伙伴M&C Saatchi的合作，支持文化创意的商业方面，M&C Saatchi是世界上最大的独立创意网络，也是英国创意部门的主要参与者。该项目将现有的人工智能工作应用于设计中的新环境，并通过其在人工智能和创意行业的关键现有英国优势的不寻常组合来响应工业战略。

This research will focus on how Artificial Intelligence (AI) can be used to inform human creativity in creative design processesthrough the development of visually interpretable creative support tools. It supports commercial aspects of cultural creativitythrough its engagement with a creative agency partner, M&C Saatchi, who are the biggest Independent Creative AgencyNetwork in the world and a major player in the UK creative sector. The project applies existing AI work to new contexts withindesign and responds to the Industrial Strategy through its unusual combination of key existing UK strengths in AI and thecreative industries.