Augmenting Creativity: exploring AI to assist in creative ideation processes

点击翻译按钮获取中文摘要

This research will focus on how Artificial Intelligence (AI) can be used to inform human creativity in creative design processesthrough the development of visually interpretable creative support tools. It supports commercial aspects of cultural creativitythrough its engagement with a creative agency partner, M&C Saatchi, who are the biggest Independent Creative AgencyNetwork in the world and a major player in the UK creative sector. The project applies existing AI work to new contexts withindesign and responds to the Industrial Strategy through its unusual combination of key existing UK strengths in AI and thecreative industries.