Investigation into sustainability labelling of food and implications for the consumer and the food industry

食品可持续性标签调查及其对消费者和食品行业的影响

• 批准号: 2441241
• 金额: --
• 依托单位: University of Reading
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2441241
• 关键词: Investigation; into; sustainability; labelling; food

Food quality and safety scares as well asstories of poor practices in food production havehad a detrimental impact on consumer trust in the food they eat as well as on the food producers. Studies have shown that transparency of food chain information via tools such as QR codes on food packaging is one way of increasing trust and willingness to pay more for food with such assurances (Spence et al., 2018). With increasing pressure on agricultural land andlabour along with growing concerns relating to the impact of farming and the food sector on water, soil and air quality; the key challenge remains the production of sufficient, good quality food in a sustainable manner. Therefore,a system that can communicate sustainability information to the consumer in a succinct manner is needed. Currently the food industry lacks a comprehensive system to accurately measure the effects a food item has on the planet. Though some metrics do exist, they typically focus on a singular element, such as carbon emissions. However the impact is much wider and should include water use, land use, nitrogen released, energy for cultivation, process, package and transport foods, as well as emissions and materials associated with packaging and food lost in production. The multifactorial measurements require many metrics to capture the various contributions and to translate this into a system the consumer would understand. Major progress is being made by researchers to develop robust metrics around a suite of key sustainability indicators and to develop a 'lifecycle analysis' approach that considers all upstream and downstream processes. We are proposing the investigation of a labelling system such as the "front of pack" nutrition wheel. This could offer an opportunity for transparent information relating to sustainability indicators to be displayed on food packaging to aid communication with the consumer. The development and implementation of a front of pack labelling systemthat conveys transparent metrics relating to sustainable food production will be a demonstration of a culture change and action planning in respect to transparency in food systems, a powerful symbol of lasting change in the relationship between food industry, consumers and society. Our hypothesis is that: A comprehensive, front of pack labelling system for food, that conveys environmental sustainability information to the consumer, will lead to an increase in consumer trust in food and willingness to pay.T he objectives of the research are:- To conduct a critical appraisa lof existing information systems in Nutrition, Food SafetyandEnvironmentalSustainability to ascertain information on the most pressing topics around sustainability in the food chain; to explore which elements need to be included in our research- Using a mixed qualitative methods approach including interviews and focus groups, to identify industry & consumer needs, wants, aspirations, barriers etc. to the selected elements such as cost of production, safety assurance, carbon footprint, waste etc to be considered in the system- To explore knowledge of the characteristics, ease of use and accuracy of existing sustainability/carbon fo otprint measures of a selected food product for use in a novel front of pack labelling system- To consider the inspection and certification systems that would need to be implemented to provide such assurances and transparency and to conduct a cost-benefit analysis for food producers-Conduct co-design workshops with consumers to develop different prototypes of labelling options of the key elements of a front of pack labelling transparent sustainability system-Evaluate alternative systems with consumers for their perceptions, understanding, trust, intention to buy, wiliness to pay etcusing an online survey

食品质量和安全性恐惧以及食品生产中糟糕的做法不佳，对消费者对所吃的食物以及食品生产商的信任产生了不利影响。研究表明，食物链信息通过工具（例如食品包装上的QR代码）的透明度是增加信任和愿意通过这种保证支付更多食物的一种方法（Spence等，2018）。随着对农业土地和莱布尔的压力加大，以及与农业和食品部门对水，土壤和空气质量的影响有关的越来越多的问题；主要的挑战仍然是以可持续的方式生产足够高质量的食物。因此，需要以简洁的方式将可持续性信息传达给消费者的系统。目前，食品行业缺乏一个全面的系统来准确衡量食品对地球的影响。尽管确实存在一些指标，但它们通常集中在一个单一的元素上，例如碳排放。但是，影响更大，应该包括用水，土地利用，氮释放，耕种能量，工艺，包装和运输食品以及与包装和生产中损失的包装和食物相关的排放和材料。多因素测量结果需要许多指标来捕获各种贡献，并将其转化为消费者所理解的系统。研究人员正在取得重大进展，以开发围绕一系列关键可持续性指标的套件，并开发“生命周期分析”方法，以考虑所有上游和下游过程。我们正在提议对标签系统（例如“包装”营养轮）等标签系统进行调查。这可以为与食品包装上显示的可持续性指标有关的透明信息提供机会，以帮助与消费者进行沟通。包装标签系统的开发和实施与可持续粮食生产有关的透明指标将展示有关食品系统中透明度的文化变化和行动计划，这是食品行业，消费者和社会之间关系持久变化的有力象征。我们的假设是：食品包装标签系统的全面，将环境可持续性信息传达给消费者，将导致消费者对食物的信任和付款的意愿。这项研究的目标是： - 进行关键的评估，以对营养，食品安全和范围的可持续性进行关注，以确定最大程度地适用于最大程度地适用于餐饮，以确定最大程度地关闭餐饮信息。要探索我们的研究中需要包含哪些要素 - 使用混合的定性方法方法在内，包括访谈和焦点小组，以确定行业和消费者需求，需求，愿望，愿望，障碍等，例如在系统中考虑使用的特征和准确性的食品/car-Carbon，诸如生产成本，安全性保证，碳足迹，废物等在系统中考虑的新颖知识，适用于现有的食品的知识，适用于现有的食品的知识， front of pack labelling system- To consider the inspection and certification systems that would need to be implemented to provide such assurances and transparency and to conduct a cost-benefit analysis for food producers-Conduct co-design workshops with consumers to develop different prototypes of labelling options of the key elements of a front of pack labelling transparent sustainability system-Evaluate alternative systems with consumers for their perceptions, understanding, trust, intention to buy, wiliness付费等在线调查