Understanding Domestic Water Use Behaviour

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This project seeks to better understand domestic water use behaviours, and particularly washing behaviours, both personal washing (showering, bathing) and household washing (dishes, laundry) and their contribution to overall water conservation. Washing behaviours are a useful focus because they are typically hidden (in that they occur mainly within the household) and therefore not necessarily subject to the same social pressures as more publicly visible behaviours (such as the use of plastic bags). The aim will be to understand the situatedness of, and potential influences on, such behaviours (with a focus on the UK context), and explore the potential role of smart in-home water use sensors, using quantitative and qualitative approaches. Depending on the specific skills and interests of the successful candidate, this project could make a contribution of the fields of behavioural psychology, society and technology studies, human-environment interactions, and big data analytics.