"Save a Life, Give Blood?": An exploration of NHS Blood and Transplant's public health messaging in the pandemic media ecology

“拯救生命，献血？”：在大流行媒体生态中探索 NHS 血液和移植的公共卫生信息

• 批准号: 2585549
• 金额: --
• 依托单位: University of Sheffield
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2585549
• 关键词: Save; Life; Give; Blood; exploration

Pubic Health Messaging (PHM) calling for the donation of blood and later convalescent plasma from recovered COVID-19 cases, is situated in an increasingly busy public domain vying for viewer attention. As a vast flow of COVID-19 information, misinformation, and disinformation spreads through an overwhelmed and evolving 'media ecology' (McLuhan, 1964); the effect of the 'infodemic' on PHM cannot be underestimated (Zarocostas, 2000). Simultaneously, there was a drop in public trust in both the messengers and the message as a national controversy erupted, the catalyst for this being Dominic Cummings actions. Generating disapproval in the media, raising questions about accountability, transparency, and equality, while several scientists spoke out about Cummings actions, the conduct of the UK government impacted critical public health messaging and attitudes towards which PHM messages and messengers to trust (Fancourt et al., 2020; Mahase, 2020; O'Dowd, 2020). Not only are trust and compliance correlated with a populations willingness to follow rules and guidelines, pre-, during and post COVID-19 pandemic (Fancourt et al., 2020), essentially affecting the health care systems ability to control infection and mortality and recovery (Bargain and Aminjonov, 2020).

公共健康信息（PHM）呼吁从恢复的COVID-19病例中捐献血液和随后的恢复期血浆，位于一个越来越忙碌的公共领域，争夺观众的注意力。随着COVID-19信息的大量流动，错误信息和虚假信息通过不堪重负和不断发展的“媒体生态”传播（McLuhan，1964）;“信息流行病”对PHM的影响不可低估（Zarocostas，2000）。与此同时，随着全国性争议的爆发，公众对信使和信息的信任度下降，这是多米尼克·卡明斯行动的催化剂。在媒体中引起不满，提出了关于问责制，透明度和平等的问题，虽然一些科学家谈到了卡明斯的行动，但英国政府的行为影响了关键的公共卫生信息和对PHM信息和信使的信任态度（Fancourt等人，2020; Mahase，2020; O'Dowd，2020）。不仅信任和合规性与人群在COVID-19大流行之前、期间和之后遵守规则和指导方针的意愿相关（Fancourt et al.，2020年），基本上影响了医疗保健系统控制感染和死亡率以及恢复的能力（Bargain和Aminjonov，2020年）。