Circular Behaviour and Product-Service Systems

快速消费品（fmcg）以低廉的价格快速方便地购买，往往是一次性或一次性的，并且通常在短时间内达到使用寿命（EOL）。目前的快速消费品消费模式和相关的处理做法是资源密集型的，并对填埋和焚烧废物流做出了重大贡献。为了扭转这一趋势，新的循环快消品正在向市场推出，这些产品需要新的或再生的回收和再利用形式。虽然再利用能够进一步提高材料的效用，但回收利用的研究和应用继续更加广泛。消费者最终要对产品在EOL发生的事情负责，在这些循环场景中，消费者在促进资源的持续流动方面发挥着关键作用。尽管需要消费者实践的根本转变，消费者研究在循环经济（CE）文献中处于边缘地位。此外，可持续和循环设计主要集中在采购、制造和分销阶段，在设计新产品和服务时往往没有充分考虑到行为。行为改变技术的新兴设计通常难以在实践中应用，需要进一步的工作来超越可持续性并结合循环性。因此，重复使用行为值得进一步研究，特别是(1)对快速消费品循环重复使用所需的独特行为进行建模；(2)了解快速消费品重复使用行为的障碍和动机；(3)通过设计人员在开发新概念时使用的工具将研究成果转化为实践；(4)重新考虑循环重用系统的架构，以促进期望的消费者行为。出版物- Tassell， C.和Aurisicchio， M.(2021)，集成循环行为研究，产品寿命和环境（PLATE）会议的系统思维框架。- Tassell， C.和Aurisicchio， M.(2020)，《再利用和再循环行为的演变：快速消费品行业的综合评价与应用》，国际循环经济学会（IS4CE）会议。结果描述：1)快速消费品循环商业模式的分类，突出了消费者和供应商的作用；2)研究循环消费者行为的框架；3)关于快速消费品再利用的行为见解，包括动机；能力和提示，以及额外的突发行为影响者和这些类别的子组件的数据库4)将行为链消费者旅程映射方法应用于实际行为并扩展该方法5)行业建模和分析快速移动的消费者良好重用行为的工具，基于结果设计新产品，服务和系统

Fast-moving consumer goods (FMCGs) are purchased quickly and conveniently for a low price, tend to be single use or throwaway and often reach the end-of-life (EOL) in a short time frame. The current FMCG consumption model and associated disposal practices are resource intensive and contribute significantly to landfill and incineration waste streams. In order to reverse this trend, new circular FMCGs are being introduced to the market that require new or revived forms of recycling and reuse. Whilst reuse holds the ability to further increase the utility of materials, studies and applications of recycling continue to be more widespread. Consumers are ultimately responsible for what happens to a product at the EOL and, within these circular scenarios, play a key role in facilitating the continuous flow of resources. Despite requiring a fundamental shift in consumer practices, consumer research is marginal in circular economy (CE) literature. Furthermore, sustainable and circular design is predominantly focussed on sourcing, manufacturing and distribution stages and behaviour is often not fully considered when designing new products and services. Emerging design for behaviour change techniques are often difficult to apply in practice and require further work to move beyond sustainability and incorporate circularity. Therefore, reuse behaviour warrants further study, particularly (1) to model the unique behaviours required for circular FMCG reuse to take place; (2) to understand the barriers and incentives to FMCG reuse behaviour; (3) to translate research into practice through tools for designers to use when developing new concepts; and (4) to reconsider the architecture of circular reuse systems with the aim to facilitate desired consumer behaviours. Publications- Tassell, C. and Aurisicchio, M. (2021), A Systems Thinking Framework Integrating Circular Behaviour Research, Product Lifetimes And The Environment (PLATE) conference.- Tassell, C. and Aurisicchio, M. (2020), The Evolution of Reuse and Recycling Behaviours: An Integrative Review With Application to the Fast Moving Consumer Goods Industry, International Society for the Circular Economy (IS4CE) conference.OutcomesDescription:1) Classification of circular business models for fast-moving consumer goods highlighting the role of consumers and providers2) A framework to study circular consumer behaviour3) Behavioural insights on the reuse of fast-moving consumer goods covering motivation, ability and prompts and a database of additional emergent behavioural influencers and sub-components for these categories 4) Application of the behaviour chains consumer journey mapping approach to actual behaviour and extension of the approach5) A tool for industry to model and analyse fast-moving consumer good reuse behaviour, designing new products, services and systems based on the outcome