A STAKEHOLDER ANALYSIS OF THE TOBACCO INDUSTRY

描述（由申请人提供） 本研究的长期目标是利用在线档案和文件库中的烟草行业文件来描述烟草行业与选定利益相关者的战略关系，定义烟草行业对这些利益相关者的道德义务，并评估其履行这些义务的表现。这种在公司战略和商业道德领域发展起来的利益相关者分析模式特别适合应用于烟草业，因为它既包括确定利益相关者及其要求的描述性过程，也包括对烟草业对这些利益相关者的反应的规范性或道德性评估。其结果将是该行业的历史和当代的方法，其利益相关者，以及这些利益相关者和行业之间的相互影响的主要概述。这种概述将为烟草公司的战略决策提供一个系统的道德分析框架。 这一分析将有助于公共卫生界更好地了解特定利益攸关方合作的有效性，并提高对影响烟草业商业决策的因素的认识。 烟草行业的利益相关者分析将在管理、商业道德和公共卫生领域的研究期刊上进行描述和传播。这一分析的进一步成果将是为管理教育工作者开发烟草业教学案例，这一受众一直被烟草控制研究人员所忽视。此外，文件调查结果将被摘要，索引，并张贴在网站上访问其他研究人员。本网站将由C.埃弗雷特库普研究所，并将链接到达特茅斯医学院的网站。

DESCRIPTION (provided by applicant) The long term objectives of this research are to use tobacco industry documents from online archives and document depositories to describe the strategic relationships of the tobacco industry and selected stakeholders, to define the ethical obligations of the industry to these stakeholders, and to evaluate its performance in meeting these obligations. This model of stakeholder analysis, as developed in the fields of corporate strategy and business ethics, is particularly appropriate for application to the tobacco industry since it includes both a descriptive process for identifying stakeholders and their claims, and a normative, or ethical, assessment of the industry's responsiveness to these stakeholders. The result will be a major overview of the industry's historic and contemporary approaches to its stakeholders, and the reciprocal influences between these stakeholders and the industry. Such an overview will provide a systematic framework for an ethical analysis of strategic decisions by the tobacco companies. This analysis will contribute to a greater understanding by the pubic health community of the effectiveness of particular stakeholder collaborations, and an increased awareness of factors that influence tobacco industry business decision-making. This stakeholder analysis of the tobacco industry will be described and disseminated in research journals in the fields of management, business ethics, and public health. Further products of this analysis will be the development of teaching cases on the tobacco industry for use by management educators, an audience that has been overlooked by tobacco control researchers. In addition, the document findings will be abstracted, indexed, and posted on a website accessible to other researchers. This website will be created by the C. Everett Koop Institute and will be linked to the Dartmouth Medical School website.