3Ds of Dark Patterns

3D 深色图案

• 批准号: 2602748
• 金额: --
• 依托单位: University of Bristol
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2602748
• 关键词: 3Ds; Dark; Patterns

The term "Dark Pattern" was first coined by a user experience designer Harry Brignull in 2010. The dark pattern is a type of user interface which is especially crafted by UI/UX designers to trick online users to do unintended actions. There are different categories of dark patterns, for example, bait-and-switch: when a user falls for false prices and ends up buying products with higher prices; roach motel: when a user can easily get into certain services, but it is extremely difficult to get out, such as, account deletion or subscription cancellation; confirmshaming: making user guilty about opting for something. These different categories of dark patterns are used on various websites for different purposes.Harry Brignull identified the dark patterns more than a decade ago. However, they are still prevalent these days and an open research challenge yet to be solved. Several key questions remain unanswered: what are the distinguishing characteristics of dark patterns, i.e., what makes a dark pattern "dark". Thus, it is essential to extract such characteristics which would define, differentiate, and detect the dark patterns effectively. The focus of this research, the 3Ds of Dark Patterns.

“暗模式”一词最早由用户体验设计师Harry Brignull在2010年提出。暗模式是一种用户界面，由UI/UX设计师专门制作，以欺骗在线用户进行非预期的操作。有不同类别的暗模式，例如，诱饵和开关：当用户福尔斯陷入虚假价格并最终购买更高价格的产品时;蟑螂汽车旅馆：当用户可以轻松进入某些服务，但很难退出时，例如，删除帐户或取消订阅;确认羞辱：使用户对选择某些东西感到内疚。这些不同类别的深色图案在各种网站上用于不同的目的。Harry Brignull在十多年前就确定了这些深色图案。然而，这些天它们仍然很普遍，一个开放的研究挑战尚未解决。几个关键问题仍然没有答案：什么是黑暗模式的显着特征，即，是什么让一个暗图案“暗”。因此，必须提取这些特征，这些特征将有效地定义、区分和检测暗模式。本研究的重点是暗纹3D。