Marketing and discourse of sustainable pet food proteins

宠物食品中的蛋白质多样化是对气候危机的社会和技术反应，可以被认为是宠物食品市场的替代食品运动（AFM）部分。该项目将通过传统和新型蛋白质来源的多样性绘制宠物食品的经济和社会文化地理图谱，并调查制造商和生产商如何围绕所谓的“替代”宠物食品开发市场利基，以回答：替代宠物食品的蛋白质采购如何与现有的人类食品供应链交叉？生产宠物食品的农业食品网络对社会和环境的哪些影响促使生产者决定创造替代品？生产商如何构建这些影响，以提高消费者对宠物替代蛋白质的认识，从而开发市场利基？伦理问题涉及机密性和匿名性，这将通过数据管理过程来解决。研究人员的安全问题与单独工作有关，这是通过学校的单独工作政策解决的

Diversifying the proteins in petfood is a societal and technological response to climate crisis and can be considered an alternative food movement (AFM) segment of the petfood market. This project will map the economic and socio-cultural geographies of petfoods through a diversity of traditional and novel protein sources, and to investigate how manufacturers and producers develop a market-niche around so-called 'alternative' petfoods to answer: how does protein sourcing for alternative petfoods intersect with existing human food supply chains? Which social and environmental impacts of petfood producing agro-food networks are informing producer's decisions to create alternatives? How do producers frame those impacts to generate consumer awareness about alternative proteins for pets to develop a market niche? Ethical issues relate to confidentiality and anonymity which will be addressed through data management processes. Researcher safety issues relate to lone-working which is addressed through the School's lone worker policy