Marketing and discourse of sustainable pet food proteins

可持续宠物食品蛋白质的营销和讨论

• 批准号: 2741430
• 金额: --
• 依托单位: CARDIFF UNIVERSITY
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2741430
• 关键词: Marketing; discourse; sustainable; pet; food

Diversifying the proteins in petfood is a societal and technological response to climate crisis and can be considered an alternative food movement (AFM) segment of the petfood market. This project will map the economic and socio-cultural geographies of petfoods through a diversity of traditional and novel protein sources, and to investigate how manufacturers and producers develop a market-niche around so-called 'alternative' petfoods to answer: how does protein sourcing for alternative petfoods intersect with existing human food supply chains? Which social and environmental impacts of petfood producing agro-food networks are informing producer's decisions to create alternatives? How do producers frame those impacts to generate consumer awareness about alternative proteins for pets to develop a market niche? Ethical issues relate to confidentiality and anonymity which will be addressed through data management processes. Researcher safety issues relate to lone-working which is addressed through the School's lone worker policy

使宠物食品中的蛋白质多样化是对气候危机的社会和技术反应，可以被视为宠物食品市场的替代食品运动（AFM）部分。该项目将通过传统和新型蛋白质来源的多样性绘制宠物食品的经济和社会文化地理图，并调查制造商和生产商如何围绕所谓的“替代”宠物食品开发市场利基，以回答：替代宠物食品的蛋白质来源如何与现有的人类食品供应链相交？宠物食品生产的农业食品网络的哪些社会和环境影响正在告知生产者创造替代品的决定？生产商如何构建这些影响，以引起消费者对宠物替代蛋白质的认识，从而开发市场利基？道德问题涉及保密性和匿名性，将通过数据管理流程加以解决。研究人员的安全问题涉及到孤独的工作，这是通过学校的孤独的工人政策解决