Expanding Inclusion Through Co-Creating Public Broadcasting Digital Media Platforms with Community Groups

通过与社区团体共同创建公共广播数字媒体平台扩大包容性

• 批准号: 2749693
• 金额: --
• 依托单位: Newcastle University
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2749693
• 关键词: Expanding; Inclusion; Through; Co; Creating

Many public broadcasters in the UK and around the world have formal commitments to serve the public. These responsibilities may be outlined in charters, such as those of the ABC and BBC, or enforced through external regulators like OFCOM in the UK. However, current media does not reach all audiences and the equitable provision of public media remains a challenge for the BBC as the world's largest broadcaster by number of employees. As the BBC produces a range of media to meet their charter mission to "inform, educate and entertain", reduced engagement could mean missing out on not only entertainment-focussed, but also educational content. It is therefore desirable to increase engagement for underserved people. Public service media can have the potential to enrich the lives of individuals if they can provide content that gives value, but only if public broadcasters are able to reach and engage them.Within the Northeast of England, employment rates and economic productivity are below average for England, while free school meal rates for disadvantaged families are above average. However, individuals may find support through third sector organisations, such as place-based community groups. For community groups that may be struggling following the effects of the COVID-19 pandemic, external support could be beneficial in strengthening their bonds and building resilience. In addition to potential benefits for audiences, connections with underserved people would aid the BBC's creative remit to "reflect, represent and serve the diverse communities of all of the United Kingdom's nations and regions and support the creative economy". A digital technology service could help the BBC to serve community groups and tailor content to their needs.Given what was discussed above, this research will investigate the role a digital BBC service could play in supporting place-based community groups and will aim to answer the following question and sub-questions:1. How can public services broadcasters such as the BBC serve place-based community group needs?1.1. What type of relations do communities want with the BBC?1.2. How can we ensure that the future of digital public media is inclusive?1.3. How can digital technology support community engagement with public service media?This research will take a human-centred design approach, as individuals in community groups who are disenfranchised may not be properly represented due to the nature of their disenfranchisement, so their experiences are a key part of the research. Since existing research has found digital media services with personalisation can be seen in positive light, but also as an annoyance and as a concern relating to autonomy, the inclusion of participants in decision-making is especially desirable.The first study will begin with workshops with community groups in the Northeast to map the problem space and understand their experiences of marginalisation relating to public media. This study will also include interviews or workshops with individuals in the public media sector to explore their perspectives on engaging communities. Following this, a co-design process will begin to give community participants a voice in the development of service concepts. I will then use iterative prototyping based on the concepts, after which I will deploy a prototype with the participants as a technology probe. The purpose of this technology probe is not to produce a solution in itself, but to act as a research artefact to learn about the concept. Informed by the results of this research, further co-design will be used to iterate second and third deployments, which will each include a prototype I produce as a technology probe based on the co-designed concepts. The goal of these subsequent deployments is to explore and adapt the concept to the needs of other groups and might involve significant changes.

英国和世界各地的许多公共广播公司都有为公众服务的正式承诺。这些责任可能会在美国广播公司和英国广播公司的宪章中概述，或通过英国通信办公室等外部监管机构强制执行。然而，目前的媒体并没有覆盖所有观众，公平地提供公共媒体仍然是英国广播公司作为世界上雇员人数最多的广播公司面临的挑战。由于英国广播公司生产了一系列媒体，以满足他们的宪章使命，以“通知，教育和娱乐”，减少参与可能意味着错过不仅娱乐为重点，而且教育内容。因此，最好是增加服务不足者的参与。公共服务媒体如果能够提供有价值的内容，就有可能丰富个人的生活，但前提是公共广播公司能够接触并吸引他们。在英格兰东北部，就业率和经济生产率低于英格兰的平均水平，而贫困家庭的免费校餐率高于平均水平。然而，个人可以通过第三部门组织，如基于地方的社区团体获得支持。对于受COVID-19疫情影响而可能陷入困境的社区团体而言，外部支持可能有利于加强他们的联系和建立复原力。除了对观众的潜在好处外，与得不到充分服务的人建立联系将有助于英国广播公司的创造性职能，以“反映、代表和服务于联合王国所有国家和地区的不同社区，并支持创造性经济”。数字技术服务可以帮助BBC服务社区团体，并根据他们的需求定制内容。鉴于上述讨论，本研究将调查数字BBC服务在支持基于地方的社区团体中可以发挥的作用，并将旨在回答以下问题和子问题：1。像英国广播公司这样的公共服务广播公司如何满足基于地方的社区群体的需求？1.1.社区希望与BBC建立什么样的关系？1.2.我们如何确保数字公共媒体的未来具有包容性？1.3.数字技术如何支持社区参与公共服务媒体？这项研究将采取以人为本的设计方法，因为被剥夺公民权的社区团体中的个人可能由于其被剥夺公民权的性质而没有得到适当的代表，因此他们的经历是研究的关键部分。由于现有的研究已经发现，数字媒体服务与个性化可以被看作是积极的光，但也作为一个烦恼，并作为一个关注有关的自主权，包括参与决策是特别可取的。第一项研究将开始与东北地区的社区团体的研讨会，以映射的问题空间，并了解他们的经验，边缘化有关的公共媒体。这项研究还将包括与公共媒体部门的个人进行访谈或举办讲习班，探讨他们对社区参与的看法。在此之后，将开始共同设计进程，让社区参与者在服务概念的发展中有发言权。然后，我将使用基于概念的迭代原型，之后，我将与参与者一起部署一个原型作为技术探测器。这项技术探索的目的不是为了产生一个解决方案本身，而是作为一个研究人工制品，以了解这个概念。根据这项研究的结果，进一步的协同设计将用于验证第二次和第三次部署，其中每一次部署都将包括我根据协同设计的概念制作的原型，作为技术探针。这些后续部署的目标是探索和调整这一概念，以适应其他群体的需求，并可能涉及重大变化。