Promoting 'Better Health'?: A critical geographical exploration of the interrelations between anti-obesity strategies and the everyday experiences of

胖的人。2019冠状病毒病大流行为所谓的“肥胖流行病”提供了一个新的视角。长期以来，反肥胖话语一直将肥胖视为一种个体缺陷和一种影响人群健康的病理性疾病。据报道，新型冠状病毒对肥胖人群的影响尤为严重，这种病毒的到来只会在机构、媒体报道和公众中加剧这种言论。2020年，英国政府启动了一项“更健康”的反肥胖国家战略，重点是减少肥胖人群的体型，以“保护NHS”。本研究建立在肥胖/肥胖的关键地理学和肥胖研究中发展的理论基础上，这些理论探讨了肥胖的治理和围绕肥胖的话语以及具体肥胖经验的多样性，将批判性地质疑这些政策如何影响肥胖者的日常生活。该研究使用定性方法，包括对历史和当前反肥胖政策的话语分析，以及对生活在高“肥胖”地区、盖茨黑德和曼彻斯特的肥胖者的比较案例研究，将揭示被Covid-19强化、加速和重新框架的反肥胖政策背景是如何以“更健康”的名义增加和合法化反肥胖的耻辱，重申肥胖是一个个人责任问题。影响了胖人对健康和幸福的日常决定。最终，这项研究将为决策者制定未来旨在促进肥胖人群健康和福祉的运动增加现有的证据基础。

fat people. (Continuation from title)The Covid-19 pandemic offers a new perspective on the so-called 'obesity epidemic'. Anti-obesity discourses have long constructed fatness as both an individual failing and a pathologized disease affecting population health. The arrival of Covid-19, a virus reported to disproportionately affect the fat population, has only enflamed such discourses institutionally, in media reporting and in the public. In 2020 the UK government launched a 'Better Health' anti-obesity national strategy focussed on reducing the body size of the fat population in order to 'protect the NHS'. This study, building upon theories developed in both Critical Geographies of Obesity/Fatness and Fat Studies which have explored the governance of, and discourses around, fatness and the multiplicities of embodied fat experiences, will critically interrogate how such policies impact the everyday lives of fat people. Using a qualitative methodology, including discourse analysis of historic and current anti-obesity policies and comparative case studies of fat people living in localities with high levels of 'obesity', Gateshead and Manchester, the study will reveal the ways in which ananti-obesity policy context, intensified, accelerated and re-framed by Covid-19, has, in the name of 'Better Health', increased and legitimised anti-fat stigma, reaffirmed fatness as an issue of personal responsibility, and affected the everyday decisions which fat people make about their health and well-being. Ultimately, this research will add to the available evidence-base for policy-makers developing future campaigns aimed at the health and well-being of fat people.