Brand-Name People: Commodity Animism in the Gothic Literature, Film and Popular Culture of Japan (Post-War to Present Day)

名牌人物：日本哥特文学、电影和流行文化中的商品万物有灵论（战后至今）

• 批准号: 2854401
• 金额: --
• 依托单位: Manchester Metropolitan University
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2854401
• 关键词: Brand; Name; People; Commodity; Animism

This interdisciplinary project contests the post-war success story of Japanese capitalism at the level of lived experience, tracking the manipulation and exploitation of consumers by commodities imbued with the illusion of life. In doing so, it makes an original contribution to criticism of materiality and spirituality under capitalism in Japan, specifically the ways in which neoliberal economic and social models are articulated and interrogated by Gothic cultural forms-a combination yet to be addressed under the banner of commodity animism in English language scholarship.R

这个跨学科的项目在生活经验的层面上对战后日本资本主义的成功故事进行了质疑，追踪了充斥着生活幻觉的商品对消费者的操纵和剥削。在这样做的过程中，它对日本资本主义下的物质性和精神性的批评做出了原创性的贡献，特别是新自由主义经济和社会模式被哥特式文化形式所阐述和质疑的方式——这一组合尚未在英语语言学术的商品万物有灵论的旗帜下得到解决。R