Toward A Digital Commons for Supporting Creative Practitioners' Journeys through the Technology Ecosystem

迈向数字共享，支持创意从业者在技术生态系统中的旅程

• 批准号: 2881517
• 金额: --
• 依托单位: University of Edinburgh
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2881517
• 关键词: Toward; Digital; Commons; Supporting; Creative

Context: The Creative Industries have much potential for developing new technology-led and data-driven products and services in creative domains (e.g., using Artificial Intelligence, Augmented Reality, etc.), reaching new audiences and markets. However, there are challenges for creative practitioners, including learning about technology, business models, and the technology ecosystem. Together with CodeBase, this research will 1) provide insights into the needs of creative practitioners seeking to develop technology-led and data-driven businesses, and 2) co-design and evaluate a "digital commons" of community-owned resources to address these needs. Our findings will provide insights into grounded approaches to expanding and supporting the creative economy.Topic:This interdisciplinary research will be rooted in Interaction Design, also engaging with Creative Industry Studies and Business Studies. Together with CodeBase and Techscaler, its platform to help people start and scale tech businesses, this research will:1) provide insights about the needs of creatives entering the technology ecosystem;2) evaluate how CodeBase and Techscaler's current education, mentorshop and community-building activities support these needs; and3) design a digital commons: a community-owned online repository for peer-to-peer skills and resource sharing. Methodological Approach:The research will utilise best-practice qualitative, participatory, and design-based approaches. Given the breadth of the Creative Industries, the initial case studies will align with my interests and experience to provide a focal point for the commencement of the research. This focus will be graphic design and visual communication and will work to address three challenges that have been identified within the practice. These are:1) that graphic design is slow to research its own evolution and it's practitioners have relatively low creative capital [1];2) that graphic design must evolve alongside technology [2];3) that graphic design already has an extensive, poorly managed, highly decentralised creative commons [3].The methodology will include:1) Understanding the context of creative practitioners' learning needs in terms of digital skills and the technology ecosystem, and support structures currently in place in Scotland, through:1. Secondary research and networking activities (with support from CodeBase and Creative Informatics) to map key players, digital platforms and communities within the Creative Industries in Scotland.2. Primary research using a grounded theory methodology.2) Designing and evaluating and openly-distributed and communally-owned online repository of resources (i.e., a digital commons), for and with creative practitioners new to the technology landscape, and those with previous startup experience. The use of co-design methods will support combining knowledge and developing shared understandings [4]. This will involve: 1. Participatory design workshops to co-design the digital commons together with stakeholders at different stages of their technology journey.2. Deployment (with CodeBase) and evaluation of the digital commons, using think-aloud protocols, interviews and workshops, and a grounded theory methodology.

内容：创意产业在创意领域（例如，使用人工智能、增强现实等），开拓新的受众和市场。然而，创意从业者面临着挑战，包括学习技术，商业模式和技术生态系统。与CodeBase一起，这项研究将1）提供对寻求发展技术主导和数据驱动业务的创意从业者需求的见解，2）共同设计和评估社区拥有资源的“数字共享”，以满足这些需求。我们的研究结果将为拓展和支持创意经济提供深入的见解。主题：这项跨学科研究将植根于交互设计，同时也与创意产业研究和商业研究相结合。连同CodeBase和Techscaler，其平台，以帮助人们开始和规模的技术业务，这项研究将：1）提供有关进入技术生态系统的创意需求的见解;2）评估CodeBase和Techscaler目前的教育，导师商店和社区建设活动如何支持这些需求;和3）设计一个数字共享：一个社区拥有的在线存储库，用于点对点技能和资源共享。方法论：研究将利用最佳实践的定性，参与性和基于设计的方法。鉴于创意产业的广泛性，初步的案例研究将与我的兴趣和经验保持一致，为研究的开始提供一个焦点。这一重点将是平面设计和视觉传达，并将努力解决在实践中已经确定的三个挑战。这些是：1）平面设计是缓慢的研究自己的演变和它的从业者有相对较低的创造性资本[1];2）平面设计必须与技术一起发展[2];3）平面设计已经有一个广泛的，管理不善，高度分散的创意共享[3]。方法将包括：1）了解创意从业者的学习需求的背景下，在数字技能和技术生态系统方面，以及支持结构目前在苏格兰，通过：1.二次研究和网络活动（在CodeBase和Creative Informatics的支持下），以绘制苏格兰创意产业中的关键参与者，数字平台和社区。使用扎根理论方法进行初步研究。2）设计和评估开放分布式和社区拥有的在线资源库（即，一个数字共享），并与新的技术领域的创造性从业者，以及那些以前的创业经验。协同设计方法的使用将支持知识的结合和共同理解的发展[4]。这将涉及：1.参与式设计研讨会，与处于技术之旅不同阶段的利益相关者共同设计数字公共空间。部署（与CodeBase）和数字共享的评估，使用有声思维协议，访谈和研讨会，以及扎根的理论方法。