Perils and Pleasures: Postfeminism and Contemporary Popular Culture

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In the 1990s and 2000s a culture of intensified consumerism and private sphere retreatism deployed rhetoric's of "family values" and "postfeminism" to modify existing film and television formulas, magazine content and popular music. My research looks at how post-feminist media culture is elongating the distance between public and private spheres for women, re-casting concerns and dilemmas relating to paid work and home life as unrelated to feminism, and in the process generating a new archetypes of femininity including the girl who goes home, the redeemed bride and mother, the postfeminist party girl and the domestic sensualist.