Counting Creativity: Understanding the Systemization of Design Practices

创造力通常被认为包括自发性、想象力和独立思考。虽然这些都是有价值的资产，但设计咨询公司以及广告和品牌等密切相关的专业通常以高度系统化的方式进行项目。使用审计、问责制、报告、衡量、评价和例行使用工作公式是共同的特点。这些通常被认为是对创造力的限制。这个工作坊计划关注的是创造性工作的“另一面”。它的理论基础是这样一种立场，即创造力不一定是一种在不同情况下不变的内在品质。它对系统化可能限制创造力的假设提出质疑，并探讨在这种情况下如何重新审视其价值和意义。系统化真的对创造力有限制作用吗？它是否真的产生了新的、有用的创造性思维形式？“创造性思维”是否比“创造力”更合适？这种现象如何受到客户需求和调试过程问题的影响？公共和商业部门的趋势如何影响这一点？这些问题如何促使我们重新评价创造力的意义和价值？该主题汇集了一系列具有设计专长的学者。这些核心参与者所代表的行业包括产品设计，品牌，广告，可持续发展设计，电影，平面，城市，博物馆和休闲设计。他们的背景是社会学，管理学，文化研究，设计实践和设计历史。研讨会将从各种观点和方法中受益。第一次研讨会将在伦敦的设计理事会举行。在这里，将由核心参与者所熟知的受邀设计专业人士进行演讲。他们将讨论他们工作的各种程序。一个部门一个部门的“地图”，这些将创建一整天。此外，将邀请对创意产业感兴趣的社会学家提供他们的观点，对与主题有关的社会，经济和文化问题进行更广泛的背景概述。是次工作坊在设计理事会举行，可确保学术界和设计专业人士互相交流意见。第二次工作坊将有更多时间，加深对不同设计范畴的认识。所有核心参与者都将作出贡献，他们将讨论他们在主题内的具体研究领域。本课程将深入探讨上述问题，并探讨不同设计界别的共同点和差异。最终，本课程将有助揭开设计中一些创意过程的神秘面纱，并重新审视创意在社会中的价值和意义。通过专注于设计，它避免了对“创意产业”的模糊概括，并考虑了该领域的日常创意实践，他们在委托方面的专业框架以及系统化与社会更广泛趋势的关系。核心参与者将为编辑的书做出贡献。这是一个名为“计算创造力”的项目，已经在规划中。讲习班将有助于交流观点，并就这一专题产生新的想法。这个主题，以及由此产生的书，将提供一个具有挑战性和专业知识的方法来了解创造力的一个小方面。因此，它将分析当前活动的专业背景下的创造力，以及产生概念化的性质的新方法。

Creativity is often assumed to involve spontaneity, imagination and independent thinking. While these are valuable assets, design consultancies, and closely related professions such as advertising and branding, often undertake projects in highly systemized ways. The use of auditing, accountability systems, reporting, measurement, evaluation and routine use of working formulae are common features. These are often typified as being constraining on creativity. This workshop scheme is concerned with this "other side" of creative work. Its rationale is founded in a position that creativity is not necessarily an intrinsic quality that is unchanging in different circumstances. It questions the assumption that systemization might be constraining on creativity and looks for how its values and meanings might therefore be re-examined in these circumstances.Several questions arise within this area. Does systemization really have a constraining effect on creativity? Does it actually produce new, useful forms of creative thinking? Is "creative thinking" a more appropriate term than "creativity"? How is this phenomenon influenced by issues to do with the demands of clients and the commissioning processes? How do trends in public and commercial sectors influence this? How do these issues make us reappraise the meanings and values of creativity?The theme brings together a range of academics with specialisms in design. The sectors represented by these core-participants includes product design, branding, advertising, design for sustainability, film, graphic, urban, museums and leisure design. Their backgrounds are in sociology, management, cultural studies, design practice and design history. The workshops will benefit from a variety of perspectives and approaches.The first workshop will be held at the Design Council in London. Here, there will be presentations by invited design professionals known to the core participants. These will discuss various procedures by which they work. A sector-by-sector "map" of these will be created throughout the day. In addition, sociologists with interests in the creative industries will be invited to offer their perspectives, giving a wider contextual overview of social, economic and cultural issues relating to the theme. By holding this workshop at the Design Council, the event will ensure the transfer of ideas between academics and design professionals.In the second workshop, more time will be given to developing a deeper understanding of the issues involved in different design sectors. Contributions will be made by all core-participants in which they will discuss their specific areas of research within the theme. This is where the questions posed above will be discussed in greater depth and commonalities and differences between design sectors will be examined.Ultimately, this theme will help demystify some of the creative processes in design and re-examine the values and meanings of creativity in society. By focusing on design it avoids vague generalizations about the "creative industries" and considers the everyday creative practices of the field, their professional frameworks in terms of commissioning and the relationships of systemization to wider trends in society.The core-participants will be contributing to an edited book. Entitled "Counting Creativity", this is already in the planning. The workshops will allow for the sharing of perspectives and the generation of new ideas in relation to the topic. The theme, and the resulting book, will provide a challenging and expertly-informed approach to a little understood side of creativity. As such it will analyze current activities in professional contexts of creativity as well as generate new ways of conceptualising its nature.