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Counting Creativity: Understanding the Systemization of Design Practices

计算创造力：理解设计实践的系统化

基本信息

批准号：
AH/E508332/1
负责人：
Guy Julier
金额：
$ 1.49万
依托单位：
Leeds Beckett University
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2006
资助国家：
英国
起止时间：
2006 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FE508332%2F1
关键词：
Counting Creativity Understanding Systemization Design

项目摘要

Creativity is often assumed to involve spontaneity, imagination and independent thinking. While these are valuable assets, design consultancies, and closely related professions such as advertising and branding, often undertake projects in highly systemized ways. The use of auditing, accountability systems, reporting, measurement, evaluation and routine use of working formulae are common features. These are often typified as being constraining on creativity. This workshop scheme is concerned with this "other side" of creative work. Its rationale is founded in a position that creativity is not necessarily an intrinsic quality that is unchanging in different circumstances. It questions the assumption that systemization might be constraining on creativity and looks for how its values and meanings might therefore be re-examined in these circumstances.Several questions arise within this area. Does systemization really have a constraining effect on creativity? Does it actually produce new, useful forms of creative thinking? Is "creative thinking" a more appropriate term than "creativity"? How is this phenomenon influenced by issues to do with the demands of clients and the commissioning processes? How do trends in public and commercial sectors influence this? How do these issues make us reappraise the meanings and values of creativity?The theme brings together a range of academics with specialisms in design. The sectors represented by these core-participants includes product design, branding, advertising, design for sustainability, film, graphic, urban, museums and leisure design. Their backgrounds are in sociology, management, cultural studies, design practice and design history. The workshops will benefit from a variety of perspectives and approaches.The first workshop will be held at the Design Council in London. Here, there will be presentations by invited design professionals known to the core participants. These will discuss various procedures by which they work. A sector-by-sector "map" of these will be created throughout the day. In addition, sociologists with interests in the creative industries will be invited to offer their perspectives, giving a wider contextual overview of social, economic and cultural issues relating to the theme. By holding this workshop at the Design Council, the event will ensure the transfer of ideas between academics and design professionals.In the second workshop, more time will be given to developing a deeper understanding of the issues involved in different design sectors. Contributions will be made by all core-participants in which they will discuss their specific areas of research within the theme. This is where the questions posed above will be discussed in greater depth and commonalities and differences between design sectors will be examined.Ultimately, this theme will help demystify some of the creative processes in design and re-examine the values and meanings of creativity in society. By focusing on design it avoids vague generalizations about the "creative industries" and considers the everyday creative practices of the field, their professional frameworks in terms of commissioning and the relationships of systemization to wider trends in society.The core-participants will be contributing to an edited book. Entitled "Counting Creativity", this is already in the planning. The workshops will allow for the sharing of perspectives and the generation of new ideas in relation to the topic. The theme, and the resulting book, will provide a challenging and expertly-informed approach to a little understood side of creativity. As such it will analyze current activities in professional contexts of creativity as well as generate new ways of conceptualising its nature.

创造力通常被认为包括自发性、想象力和独立思考。虽然这些都是宝贵的资产，但设计咨询公司以及广告和品牌等密切相关的专业往往以高度系统化的方式承担项目。使用审计、问责制、报告、计量、评价和常规使用工作公式是共同的特点。这些通常被认为是对创造力的限制。这个工作坊计划关注的是创造性工作的“另一面”。它的理论基础是这样一种观点，即创造力不一定是在不同情况下不变的内在品质。它质疑系统化可能会限制创造力的假设，并寻找在这些情况下如何重新审视系统化的价值和意义。这一领域出现了几个问题。体系化真的对创造力有抑制作用吗？它真的产生了新的、有用的创造性思维形式吗？“创造性思维”是不是比“创造性”更合适？这一现象是如何受到与客户需求和委托过程有关的问题的影响？公共和商业部门的趋势如何影响这一点？这些问题如何让我们重新评价创意的意义和价值？这个主题汇集了一系列在设计方面有专长的学者。这些核心参与者代表的部门包括产品设计、品牌推广、广告、可持续发展设计、电影、平面、城市、博物馆和休闲设计。他们的背景是社会学、管理学、文化研究、设计实践和设计史。研讨会将从不同的视角和方法中受益。第一个研讨会将在伦敦的设计委员会举行。在这里，将有核心参与者所熟知的特邀设计专业人士的演讲。他们将讨论他们工作所遵循的各种程序。全天都将创建一张逐个部门的这些“地图”。此外，对创意产业感兴趣的社会学家将被邀请提供他们的观点，就与主题相关的社会、经济和文化问题提供更广泛的背景概述。通过在设计局举办这个工作坊，这个活动将确保学者和设计专业人士之间的思想交流。在第二个工作坊中，将有更多的时间加深对不同设计领域所涉及的问题的了解。所有核心参与者将作贡献，他们将在主题范围内讨论他们的具体研究领域。在这里，以上提出的问题将得到更深入的讨论，并将审查设计部门之间的共性和差异。最终，这个主题将有助于揭开设计中一些创意过程的神秘面纱，并重新审视创意在社会中的价值和意义。通过专注于设计，它避免了对“创意产业”的模糊概括，并考虑了该领域的日常创意实践，他们在委托方面的专业框架，以及系统化与更广泛的社会趋势的关系。核心参与者将为一本编辑过的书做出贡献。题为《数创意》，目前已在规划中。讲习班将允许就这一专题交流观点和产生新的想法。这一主题，以及由此产生的这本书，将为创造力鲜为人知的一面提供一种具有挑战性和专业知识的方法。因此，它将在创造性的专业背景下分析当前的活动，并产生将其性质概念化的新方法。