Explaining the Chemistry/Biology Interface (ECBI): Networking & Evaluation Phase

大多数英国人的日常生活依赖于洗衣粉、“舒适”的衣服、药物等产品，所有这些都是化学研究的结果，然而，很明显，他们中的大多数人并没有把他们的生活方式的积极方面与化学研究的结果联系起来。事实上，他们更有可能将世界的弊病归咎于化学家。此外，许多人非常感兴趣的课题实际上只能由化学家或有化学家参与的团队来解决。其中包括癌症是什么，为什么和如何，疾病的替代医学方法，材料设计等。华威大学和帝国理工学院的目标是发起一项为期三年的公众参与投标，提供一个综合战略沟通计划，以提高公众对分子科学对现代世界重大生活方式，健康和安全改善的贡献的理解。目前的建议旨在为整个方案奠定基础。在9个月的运行中，它不会有任何直接的受众，但它很好地为展示化学/生物界面科学奠定了基础，作为年轻研究人员在科学传播方面培训的最后阶段。这些观众将包括10人左右的小学生、10人左右的青少年、10人左右的志愿者团体成员、100人至数千人左右的当地媒体。完整的节目还将通过国家电视、国家报纸和一般科学写作与大量观众见面，这些将主要由资深科学家承担，他们的努力将由该节目提供便利。整个方案中同时进行的综合活动将分为四个主要部分：浪潮和意识活动将分子科学带到了人们思想的前沿。建立基础设施：1)使用家庭或企业中可用的呈现媒体进行广播；2)在全国范围内有能力和受过教育的咨询团队，他们可以就适当的传播方法和渠道向科学家和公众提供建议，以实现参与。为生命科学接口（LSI）的在读学生提供培训计划，该计划进一步适应持续专业进修和终身学习的机会。为希望提高科学沟通技巧的媒体专业人士提供培训课程。

Most members of the UK public depend for their everyday life on products such as washing powders, 'comfortable' clothing, medication etc. all of which result from chemical research, however, it is clear that most of them do not relate the positive aspects of their life styles compared with say that of their grandparents to the results of chemistry research. In fact it is more likely that they will blame chemists for the world's ills. Furthermore, there are many subjects of keen interest to many people which can really only be addressed by chemists or teams involving chemists. These include the what, why and how of cancer, alternative medical approaches to disease, materials design etc.Warwick and Imperial aim to put forward a three-year public engagement bid to provide an integrated strategic communication programme to increase public understanding of the contribution of molecular science to the significant lifestyle, health and safety improvements available in the modern world. The current proposal is aimed at establishing the groundwork for the full programme. It will not have any direct audiences in its 9 month run, but well set the scene for presenting chemical/biology interfacial science as the final stage of the young researchers training in science communication. These audiences will include small audiences of 10's of school children, 10's of teenagers and youth, 10's of members of volunteer groups, 100's to thousands in local media. The full programme will also meet very large audiences via national TV, national newspapers and general science writing which will be undertaken largely by senior scientists whose efforts will be facilitated by the programme.Concurrent and integrated activity in the full programme will be grouped into four main streams:1. Groundswell and awareness activity to bring molecular science to the forefront of people's minds.2. Creation of an infrastructure for i) delivery of broadcasts using presentation media available in the Home or Business ii) competent and educated advice teams nationally who can advise scientists and publics on suitable delivery methods and channels to achieve engagement.3. Delivering a training programme for current students at the Life Science Interface (LSI), which is further adaptable into CPD and Lifelong Learning opportunities.4. Delivering a training programme suitable for media professionals wishing to improve their communication skills in science.