Bilingual Web-Novelas to Reach Young Latinas with Cervical Cancer Information

双语网络小说向拉丁裔年轻人传达宫颈癌信息

• 批准号: 8199518
• 负责人: Ana Consuelo Matiella
• 金额: $ 13.56万
• 依托单位: ACMA SOCIAL MARKETING
• 依托单位国家: 美国
• 财政年份: 2011
• 资助国家: 美国
• 起止时间: 2011-09-30 至 2013-01-29
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8199518
• 关键词: Bilingual; Web; Novelas; Reach; Young

DESCRIPTION (provided by applicant): The prevalence of cervical cancer among Latinas in the United States is twice the rate of non-Latina white women (1,2,3,4,5), and Latinas have the second highest mortality rate related to this preventable disease. (1) There are various factors that contribute to this health disparity, (1,2,3,4,5) but one of the main factors that contributes to this high incidence and mortality rate, and the one we would like to address with our innovation, is the lack of culturally and linguistically appropriate information regarding regular pap smears and HPV vaccines. ACMA Social Marketing, through its fotonovela production arm, The Fotonovela Production Company, aims to remedy the lack of information disparity related to Latina women ages 18-26, via1the1development1of1the1 web1novela,1an1innovation1 of the educational fotonovela adapted and applied to the internet and its related social media. The timing of the adaptation of a culturally familiar entertainment education tool, namely the fotonovela (11,12,13,14,15) into a web-based tool is appropriate given the growing evidence that more and more young Latinos are accessing the web and using social media to find and share information. (6,7,8) The specific aims of this application are to: 1) produce a bilingual (Spanish and English) prototype of the web-novela innovation on evidence-based (9) information on cervical cancer prevention and early detection; and 2), demonstrate knowledge, gain and assess acceptability and feasibility of the innovation among Spanish and English dominant Latina women ages 18-26 who use the Internet or Smart Phones. For the latter aim we will convene ten focus group interviews, administer a pre and post test to assess knowledge gain and conduct a follow up discussion to explore and assess the values, beliefs, barriers and motivators that affect Latina's1decisions1to1get1Pap1tests and HPV vaccines. In addition to focus group interviews with our primary audience, we will conduct individual interviews with health professionals and gatekeepers working in the cervical cancer field to gain their insight and impressions on the1web-novela innovation. The fotonovela concept is a scientifically supported and culturally-compatible health communications medium (11,12,13,14,15) and adapting it to use on the web and its social media applications constitutes an innovation in both the area of multi-culturally competent health communications and the expanding field of multimedia health education. PUBLIC HEALTH RELEVANCE: This project is significant, relevant and important to public health for three reasons: 1) The incidence and mortality rate of Latinas related to cervical cancer represents a startling health disparity and one that falls firmly under the1NCIs mission to eliminate the suffering and death due to cancer (17); 2) The web-novela innovation as a health communications tool falls under one of the NCI s stated areas of interest for 2010 as having potential for having the largest impact in improving prevention, diagnosis, and treatment of cancer {16); and 3) This work will contribute to the body of research related to using the internet and social media for public health education and to find innovative and linguistically and culturally appropriate ways to reach populations who suffer from health disparities.

描述（由申请人提供）：在美国，拉丁裔宫颈癌的患病率是非拉丁裔白色女性的两倍（1、2、3、4、5），拉丁裔与这种可预防疾病相关的死亡率排名第二。(1)造成这种健康差异的因素有很多（1，2，3，4，5），但造成这种高发病率和死亡率的主要因素之一，也是我们希望通过创新解决的一个因素，是缺乏关于常规巴氏涂片和HPV疫苗的文化和语言适当信息。ACMA社会营销，通过其fotonovela生产部门，Fotonovela生产公司，旨在弥补缺乏信息的差距，18-26岁的拉丁美洲妇女，通过1 1 1网络1小说的1发展1，1和1教育fotonovela适应和应用于互联网及其相关的社会媒体的1创新1。鉴于越来越多的证据表明越来越多的拉丁美洲年轻人正在访问网络并使用社交媒体查找和分享信息，将文化上熟悉的娱乐教育工具，即fotonovela（11，12，13，14，15）改编为基于网络的工具的时机是适当的。（6，7，8）本应用程序的具体目标是：1）制作双语（西班牙文和英文）关于循证创新的网络小说原型（9）关于宫颈癌预防和早期发现的信息; 2）展示知识，获得并评估西班牙语和英语占主导地位的拉丁妇女18岁之间的创新的可接受性和可行性-26人使用互联网或智能手机。对于后一个目标，我们将召集10个焦点小组访谈，进行前后测试，以评估知识的获得，并进行后续讨论，以探索和评估影响拉丁美洲人1接受1 Pap 1检测和HPV疫苗1的1决策1的价值观、信念、障碍和动机。除了与我们的主要受众进行焦点小组访谈外，我们还将与宫颈癌领域的健康专业人员和把关人进行个人访谈，以了解他们对1网络小说创新的见解和印象。fotonovela概念是一种科学支持和文化兼容的健康传播媒介（11，12，13，14，15），并将其调整为在网络上使用及其社交媒体应用程序构成了多文化健康传播领域和多媒体健康教育领域的创新。 公共卫生相关性：这一项目对公共卫生具有重大意义、相关性和重要性，原因有三：1）拉丁美洲人与宫颈癌有关的发病率和死亡率代表着惊人的健康差距，福尔斯坚决属于国家癌症研究所消除癌症造成的痛苦和死亡的使命范围（17）; 2）网络小说创新作为一种健康传播工具福尔斯NCI 2010年所述的感兴趣领域之一，因为它有可能对改善预防产生最大的影响，3）这项工作将有助于与使用互联网和社交媒体进行公共卫生教育有关的研究，并找到创新的、语言和文化上适当的方法来接触健康差异的人群。