Social Normative Conditions and the Diffusion of Electronic Nicotine Delivery Sys

描述（由申请人提供）：本研究的目的是深入了解电子烟（或电子尼古丁输送系统）的引入可能对年轻人烟草使用的社会规范环境产生的影响程度。电子香烟通过液体的蒸发来输送尼古丁，因为不涉及燃烧，所以它们不会产生侧流烟雾。目前有证据表明，这些设备在公共场所越来越普遍。针对年轻人，特别是大学校园的年轻人，正在进行重大的营销努力。 在这项研究中，我们将特别询问，与烟草相比，年轻人是否对在禁止吸烟的公共场所使用电子烟有更积极的看法。该研究还将评估年轻人使用电子烟的程度，他们对电子烟的了解程度，他们如何了解电子烟，电子烟如何与其他烟草使用行为相关联或整合，年轻人将电子烟视为创新的方式以及电子烟在年轻人中的潜力。本研究将以理性行动与创新扩散理论为基础。 公共卫生的影响是显而易见的。如果ENDS变得甚至稍微受欢迎，肯定会有一些倡导者允许他们在目前禁止吸烟的地区使用。州和市的清洁室内空气法可能会受到损害，或者至少是复杂的。目前正在考虑戒烟的吸烟者可能会使用这些设备作为替代品，阻碍他们的戒烟努力。来自健康访谈全国趋势研究的数据分析表明，考虑戒烟的吸烟者对这些设备最感兴趣。为使用ENDS提供公共场所不会帮助这些人。最后，研究清楚地表明，青年吸烟受到环境中烟草使用普遍程度的影响。增加一种公共烟草使用模式，对防止吸烟并无好处。此外，“无烟”装置的可用性可能有可能让年轻人更容易尝试尼古丁而不被发现，并可能被证明是实验的磁铁。 公共卫生相关性：这项研究的目的是提供独特的见解，以了解年轻人如何看待电子烟或电子尼古丁输送系统（ENDS）引入公共场所的方式。通过宣传清洁室内空气法，在控制公共场所吸烟方面取得了重大进展。不排放侧流烟雾的ENDS的出现使这种努力变得复杂。围绕在公共场所使用ENDS的一个重大关切涉及对有关烟草使用的社会规范的潜在影响。对年轻人如何看待将ENDS引入公共场所的可能性的实证研究是烟草控制利益迫切需要的信息。

DESCRIPTION (provided by applicant): The purpose of this study is to provide insight into the degree to which the introduction of electronic cigarettes (or, Electronic Nicotine Delivery Systems) may potentially affect the social normative environment for tobacco use among young people. Electronic cigarettes deliver nicotine through the vaporization of a liquid and because no combustion is involved they produce no side stream smoke. There is currently anecdotal evidence that these devices are becoming more commonly used in public spaces. There are significant marketing efforts underway directed toward young persons, especially on college campuses. In this study we will specifically ask if young people have a more positive perception toward the use of electronic cigarettes, as compared to tobacco, in otherwise smoking- prohibited public spaces. The study will also assess the degree to which young people are using electronic cigarettes, how aware they are of electronic cigarettes, how they may have learned about them, how electronic cigarettes are associated with or integrated into other tobacco use behaviors, the manner in which young people perceive electronic cigarettes as an innovation and the potential that electronic cigarettes have for uptake among young people. The study will be motivated by the Theory of Reasoned Action and Diffusion of Innovations. The public health implications are clear. Should ENDS become even marginally popular there would certainly be some advocates for allowing their use in areas where smoking is currently prohibited. State and municipal clean indoor air laws may be compromised, or at the very least complicated. Current smokers who are contemplating quitting will likely use these devices as a substitute, thwarting their quit efforts. Analysis of data from the Health Interview National Trends Study shows that smokers contemplating quitting are most interested in the devices. Providing public venues for the use of ENDS will not help these individuals. Finally, research has clearly shown that youth uptake of tobacco is affected by the observed prevalence of tobacco use in the environment. An additional mode of public tobacco use will not serve the interests of smoking prevention. Further, the availability of a "smokeless" device may have the potential to allow youth to more easily try nicotine without detection and could prove to be a magnet for experimentation. PUBLIC HEALTH RELEVANCE: The purpose of this study is to provide unique insight into the manner in which young people view the introduction of electronic cigarettes, or Electronic Nicotine Delivery Systems (ENDS) into public spaces. Significant advances have been made in the control of tobacco use in public through the propagation of clean indoor air laws. The advent of ENDS, which emit no side stream smoke, has presented a complication for such efforts. One significant concern surrounding the use of ENDS in public spaces involves the potential effect on social norms concerning tobacco use. An empirical examination of how young people view the potential introduction of ENDS into public spaces is information critically needed by tobacco control interests.