Transforming Banking Service Delivery Through Connected Communities

通过互联社区转变银行服务交付

• 批准号: LP140101062
• 负责人: Prof Alistair Barros
• 金额: $ 21.15万
• 依托单位: Queensland University of Technology
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2014
• 资助国家: 澳大利亚
• 起止时间: 2014-11-21 至 2018-08-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP140101062
• 关键词: Transforming; Banking; Service; Delivery; Through

This project aims to develop a deeper understanding of the potential that the increased connectedness between customers has for organisations in the services sector. The massive uptake of social technologies demonstrates the high demand for connectedness. However, to date corporations and their customers have insufficient means to utilise such communities. Using the banking sector as an example, the project's outcomes intend to show how digital communities can improve the delivery of services and facilitate new co-delivery and brokerage models.

该项目旨在更深入地了解客户之间日益紧密的联系对服务业组织的潜力。社交技术的大规模应用表明了对连通性的高需求。然而，到目前为止，公司及其客户没有足够的手段来利用这些社区。以银行业为例，该项目的成果旨在展示数字社区如何改善服务交付，并促进新的共同交付和经纪模式。