Transforming Banking Service Delivery Through Connected Communities

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This project aims to develop a deeper understanding of the potential that the increased connectedness between customers has for organisations in the services sector. The massive uptake of social technologies demonstrates the high demand for connectedness. However, to date corporations and their customers have insufficient means to utilise such communities. Using the banking sector as an example, the project's outcomes intend to show how digital communities can improve the delivery of services and facilitate new co-delivery and brokerage models.