Research Project 4: Evaluating effects of packaging and market availability of flavored tobacco products on consumer perception and behavior

口味产品影响吸引力、使用和减少危害的感觉;这在烟草中尤其如此 部分原因是调味品通常用来掩盖苦味和烟味， 化学品研究表明，在小说的使用者中也发现了同样的误解。 调味烟草产品，包括电子尼古丁输送系统（ENDS）。除了口味， 烟草业几十年来一直使用描述性术语（如“轻”和“超轻”）， 与其他产品相比，某些产品的风险较低。该项目将研究如何 描述性术语，如“天然”、“樱桃软糖熊”、“那不勒斯冰淇淋”和“巧克力奶昔”， 说明这些术语的图片会影响两者对吸引力、伤害和使用意图的看法。 目前和易受影响的非ENDS用户。本TCORS的首要主题是研究 烟草中的香料，最终目标是制定一个科学框架， 所有烟草产品使用者的口味。本项目的总体前提是包装和 调味烟草和ENDS产品的标签影响消费者对吸引力的看法和对 伤害使用这些产品，这些包的特点和看法影响他们的需求 为了这个产品。该项目的目标是评估人们对加香烟草产品的看法， 由包装设计特征传达的消息（即，颜色、设计、描述性术语），以及 对卷烟和非卷烟烟草产品（包括 小雪茄（小雪茄）该项目解决了行为中的一些关键问题， RFA-OD-17-006中确定的通信领域，旨在了解消费者对 产品标签围绕口味。通过广泛的定性工作，我们将能够解决特定的FDA 关于了解烟草制品使用相关知识、态度和行为的问题。与 一个商场拦截调查实验，我们建议探讨产品特性的影响，包括 口味，包装和标签，对感知和信念，以及完善的方法，为沟通 烟草和ENDS产品的复杂科学概念。通过实验性拍卖研究，我们将 检查潜在的FDA监管行动的影响，例如禁止在可燃性食品中描述香料， 烟草产品，对信仰，行为，烟草产品和ENDS的需求。这项研究扩展了 调味烟草产品的使用者对他们的产品的看法以及 他们使用的产品，以及探索他们如何感知风味特定的包装特性。最后本研究 将模拟一个现实的环境，以评估替代调味和原味产品的需求， 市场上不再有优选的调味可燃烟草产品。

Flavored products influence appeal, use, and perceptions of reduced harm; this is especially true in tobacco products in part because flavorings are often used to disguise bitterness and harshness of smoke and chemicals. Studies have suggested that these same misperceptions are detected among users of novel flavored tobacco products including electronic nicotine delivery systems (ENDS). In addition to flavors, descriptor terms (such as `light' and `ultralight') have been used by the tobacco industry for decades to communicate lower risk from certain products compared to other products. This project will investigate how descriptor terms such as `natural', `cherry gummy bear', `Neapolitan ice cream', and `chocolate milk shake' and pictures illustrating those terms influence perceptions of appeal, harm, and intention to use, among both current and susceptible non-users of ENDS. The overarching theme of this TCORS is to examine the effects of flavors in tobacco, with the end goal of developing a scientific framework for evaluating the potential effects of flavors on all tobacco product users. The overall premise of this proposed project is that packaging and labeling of flavored tobacco and ENDS products influence consumers' perceptions of appeal and beliefs of harm from using those products, and that those pack characteristics and perceptions influence their demand for that product. The goal of this project is to evaluate perceptions of flavored tobacco products and relevant messages as conveyed by package design characteristics (i.e., colors, design, descriptor terms), as well as the potential impact on demand and behavior, for cigarettes and non-cigarette tobacco products (including cigarillos/little cigars and ENDS). This project addresses several key questions within the Behavior and Communications domains as identified in RFA-OD-17-006 and aims to understand consumers' responses to product labeling around flavors. Through extensive qualitative work we will be able to address the specific FDA question regarding understanding the knowledge, attitudes, and behaviors related to tobacco product use. With a mall-intercept survey experiment, we propose to explore the impact of product characteristics, including flavors, packaging, and labeling, on perceptions and beliefs, as well as refine methods for communicating complex scientific concepts of tobacco and ENDS products. Through an experimental auction study, we will examine the impact of potential FDA regulatory actions, such as banning characterizing flavors in combustible tobacco products, on beliefs, behavior, and demand of tobacco products and ENDS. This study expands the evidence-base of what users of flavored tobacco products believe about their products and the flavors of the products they use, as well as explores how they perceive flavor-specific pack characteristics. Finally, this study will simulate a realistic environment to assess demand of alternate flavored and unflavored products in a market where the preferred flavored combustible tobacco product is no longer available.