Research Project 4: Evaluating effects of packaging and market availability of flavored tobacco products on consumer perception and behavior

调味产品影响吸引力、使用和减少危害的认知；在烟草中尤其如此 产品的部分原因是调味品经常被用来掩盖烟的苦味和刺激性，以及 化学制品。研究表明，在小说的用户中也检测到了同样的误解 加味烟草产品，包括电子尼古丁输送系统(完)。除了口味之外， 几十年来，烟草行业一直在使用描述性术语(如“轻”和“超轻”)来 与其他产品相比，某些产品的风险更低。该项目将调查如何 “天然”、“樱桃小熊”、“那不勒斯冰淇淋”、“巧克力奶昔”等描述性词汇，以及 说明这些术语的图片会影响人们对吸引力、危害性和使用意图的看法，其中 目前和易受影响的非终端用户。本TCORS的主要主题是研究 烟草中的香料，最终目标是开发一个科学框架来评估烟草的潜在影响 所有烟草产品使用者的口味。这个拟议项目的总体前提是包装和 加香烟草和终端产品的标签影响消费者的吸引力感知和信念 使用这些产品的危害，以及这些包装的特点和看法影响他们的需求 为了那个产品。这个项目的目标是评估人们对加香烟草产品和相关产品的看法。 通过包装设计特征(即，颜色、设计、描述符术语)以及 对卷烟和非卷烟烟草产品的需求和行为(包括 雪茄/小雪茄和雪茄)。该项目解决了行为中的几个关键问题和 RFA-OD-17-006中确定的通信域，旨在了解消费者对 围绕口味的产品标签。通过广泛的定性工作，我们将能够解决特定的FDA 关于了解与烟草产品使用有关的知识、态度和行为的问题。使用 一个MALL截取调查实验，我们建议探索产品特性的影响，包括 口味、包装和标签，基于感知和信念，以及改进沟通的方法 烟草和最终产品的复杂科学概念。通过一项实验性的拍卖研究，我们将 检查FDA可能采取的监管行动的影响，例如禁止在可燃物中使用具有特征的香料 烟草产品，关于烟草产品的信念、行为和需求以及目的。这项研究扩展了 香料烟草产品用户对他们的产品和产品的味道的信任的证据基础 他们使用的产品，以及探索他们如何感知特定口味的包装特征。最后，这项研究 将模拟现实环境，以评估不同口味产品的需求 不再提供首选加味可燃烟草产品的市场。

Flavored products influence appeal, use, and perceptions of reduced harm; this is especially true in tobacco products in part because flavorings are often used to disguise bitterness and harshness of smoke and chemicals. Studies have suggested that these same misperceptions are detected among users of novel flavored tobacco products including electronic nicotine delivery systems (ENDS). In addition to flavors, descriptor terms (such as `light' and `ultralight') have been used by the tobacco industry for decades to communicate lower risk from certain products compared to other products. This project will investigate how descriptor terms such as `natural', `cherry gummy bear', `Neapolitan ice cream', and `chocolate milk shake' and pictures illustrating those terms influence perceptions of appeal, harm, and intention to use, among both current and susceptible non-users of ENDS. The overarching theme of this TCORS is to examine the effects of flavors in tobacco, with the end goal of developing a scientific framework for evaluating the potential effects of flavors on all tobacco product users. The overall premise of this proposed project is that packaging and labeling of flavored tobacco and ENDS products influence consumers' perceptions of appeal and beliefs of harm from using those products, and that those pack characteristics and perceptions influence their demand for that product. The goal of this project is to evaluate perceptions of flavored tobacco products and relevant messages as conveyed by package design characteristics (i.e., colors, design, descriptor terms), as well as the potential impact on demand and behavior, for cigarettes and non-cigarette tobacco products (including cigarillos/little cigars and ENDS). This project addresses several key questions within the Behavior and Communications domains as identified in RFA-OD-17-006 and aims to understand consumers' responses to product labeling around flavors. Through extensive qualitative work we will be able to address the specific FDA question regarding understanding the knowledge, attitudes, and behaviors related to tobacco product use. With a mall-intercept survey experiment, we propose to explore the impact of product characteristics, including flavors, packaging, and labeling, on perceptions and beliefs, as well as refine methods for communicating complex scientific concepts of tobacco and ENDS products. Through an experimental auction study, we will examine the impact of potential FDA regulatory actions, such as banning characterizing flavors in combustible tobacco products, on beliefs, behavior, and demand of tobacco products and ENDS. This study expands the evidence-base of what users of flavored tobacco products believe about their products and the flavors of the products they use, as well as explores how they perceive flavor-specific pack characteristics. Finally, this study will simulate a realistic environment to assess demand of alternate flavored and unflavored products in a market where the preferred flavored combustible tobacco product is no longer available.