EDUCATION AND OUTREACH ACTIVITIES FOR NINDS; SUPPORT- PROFESSIONAL: OTHER

NIH国家神经疾病和中风研究所(NINDS)是负责开展和支持大脑和神经系统研究的联邦机构。神经学领域的医学进步在过去几十年里突飞猛进。由于神经科学研究的进步，曾经被认为无法治愈的神经系统疾病现在正在得到治疗。根据国会向公众传达重要健康信息的任务，NINDS要求进行沟通规划，并在需要时继续支持有关中风的公共教育项目和开发其他神经疾病的项目。NINDS是根据公法81-692于1950年8月成立的，其使命是研究提高生活质量。随着人口老龄化，许多神经疾病的诊断明显增加，包括中风、帕金森�S病、自闭症、癫痫和疼痛。公众需要有关神经疾病研究进展的信息，以便充分利用可能改善其生活质量的治疗和保健做法。另一个当务之急是向卫生保健专业人员传达治疗标准的变化。在NINDS内部，传播和公共联络办公室(OCPL)对公众的教育活动负有牵头责任，并支持研究所为卫生从业者翻译研究成果。OCPL需要承包商的协助，以提供以下服务：学院传播规划和支持；公共教育项目开发；媒体关系、写作支持、新媒体和社交媒体开发和跟踪；网站支持和数字战略；材料开发；以及评估活动。

The NIH National Institute of Neurological Disorders and Stroke (NINDS) is the Federal agency responsible for conducting and supporting research on the brain and nervous system. Medical advances in the field of neurology have burgeoned in the past decades. Thanks to advances in neuroscience research, neurological illnesses which were once considered untreatable are now being treated. Acting on a mandate by Congress to bring important health messages to the public, the NINDS requires communications planning and continued support for public education programs on stroke and development of programs for other neurological diseases as the need arises. The NINDS was established by Public Law 81-692 in August 1950 with a mission of research to improve the quality of life. Along with the aging population there has been a marked increase in the diagnosis of a number of neurological disorders, including stroke, Parkinson�s disease, autism, epilepsy and pain. The public needs information about research advances in the neurological disorders in order to take full advantage of treatments and health care practices that may improve their quality of life. Another imperative is communicating changes in standards of treatment to health care professionals. Within the NINDS, the Office of Communications and Public Liaison (OCPL) holds the lead responsibility for educational activities for the general public and supports the institute in translating research findings for health practitioners. The OCPL requires the assistance of a contractor to provide services in institute communications planning and support; public education program development; media relations, writing support, new and social media development and tracking; website support and digital strategies; materials development; and evaluation activities.