EDUCATION AND OUTREACH ACTIVITIES FOR NINDS; SUPPORT- PROFESSIONAL: OTHER

美国国立卫生研究院国家神经疾病和中风研究所（NINDS）是负责进行和支持大脑和神经系统研究的联邦机构。在过去的几十年里，神经病学领域的医学进步迅速发展。由于神经科学研究的进步，曾经被认为无法治愈的神经系统疾病现在正在治疗。根据国会的授权，NINDS需要向公众提供重要的健康信息，并需要对中风的公共教育计划和其他神经系统疾病计划的发展进行沟通规划和持续支持。NINDS于1950年8月根据第81-692号公法成立，其使命是研究改善生活质量。沿着人口老龄化，一些神经系统疾病的诊断显着增加，包括中风、帕金森病、自闭症、癫痫和疼痛。公众需要有关神经系统疾病研究进展的信息，以便充分利用可能改善其生活质量的治疗和保健实践。另一个当务之急是向卫生保健专业人员传达治疗标准的变化。在NINDS内部，通信和公共联络办公室（OCPL）主要负责对公众的教育活动，并支持该研究所将研究结果翻译给卫生从业人员。OCPL需要承包商的协助，以提供以下方面的服务：机构通信规划和支持;公共教育计划开发;媒体关系，写作支持，新媒体和社交媒体开发和跟踪;网站支持和数字战略;材料开发;和评估活动。

The NIH National Institute of Neurological Disorders and Stroke (NINDS) is the Federal agency responsible for conducting and supporting research on the brain and nervous system. Medical advances in the field of neurology have burgeoned in the past decades. Thanks to advances in neuroscience research, neurological illnesses which were once considered untreatable are now being treated. Acting on a mandate by Congress to bring important health messages to the public, the NINDS requires communications planning and continued support for public education programs on stroke and development of programs for other neurological diseases as the need arises. The NINDS was established by Public Law 81-692 in August 1950 with a mission of research to improve the quality of life. Along with the aging population there has been a marked increase in the diagnosis of a number of neurological disorders, including stroke, Parkinson�s disease, autism, epilepsy and pain. The public needs information about research advances in the neurological disorders in order to take full advantage of treatments and health care practices that may improve their quality of life. Another imperative is communicating changes in standards of treatment to health care professionals. Within the NINDS, the Office of Communications and Public Liaison (OCPL) holds the lead responsibility for educational activities for the general public and supports the institute in translating research findings for health practitioners. The OCPL requires the assistance of a contractor to provide services in institute communications planning and support; public education program development; media relations, writing support, new and social media development and tracking; website support and digital strategies; materials development; and evaluation activities.