Incorporating consumer perspectives into pricing of perishable services

将消费者的观点纳入易腐烂服务的定价中

• 批准号: 371965-2009
• 负责人: Mantin, Binyamin
• 金额: $ 1.38万
• 依托单位: University of Waterloo
• 依托单位国家: 加拿大
• 项目类别: Discovery Grants Program - Individual
• 财政年份: 2010
• 资助国家: 加拿大
• 起止时间: 2010-01-01 至 2011-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=461448
• 关键词: Incorporating; consumer; perspectives; into; pricing

The proposed research models interactions between retailers and consumers by investigating pricing decisions by retailers and purchase decision making by consumers in game-theoretical frameworks. While traditional dynamic pricing literature assumes passive consumers, the proposed research endogenizes consumers' decision making in dynamic pricing, finite horizon, competitive settings. In one setting, the largest consistent set concept will be utilized to search for the set of possibly-stable states, and in another, mixed pricing strategies will be explored. Using these approaches will introduce uncertainty about future prices, as consumers and retailers will not know which of the possible outcomes will be realized. Thus, the impact of consumer decision making on prices and retailers' profits will be analyzed, and the approaches to mitigate strategic consumer behavior will be explored.

建议的研究模型零售商和消费者之间的互动，通过调查零售商的定价决策和购买决策的消费者在博弈论框架。传统的动态定价文献假设消费者是被动的，而本文的研究将消费者在动态定价、有限时间、竞争环境下的决策行为内生化。在一个设置中，最大一致集的概念将被用来搜索一组可能的稳定状态，并在另一个，混合定价策略将被探讨。使用这些方法将引入未来价格的不确定性，因为消费者和零售商将不知道哪些可能的结果将被实现。因此，本文将分析消费者决策对价格和零售商利润的影响，并探讨缓解策略性消费者行为的途径。