Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney.

西太平洋沿岸城市品牌：香港、上海和悉尼的电影传统和旅游营销策略。

• 批准号: ARC : DP0342966
• 负责人: Prof John Gammack
• 金额: $ 16.76万
• 依托单位: The University of Melbourne
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2004
• 资助国家: 澳大利亚
• 起止时间: 2004-01-01 至 2006-12-31
• 项目状态: 已结题
• 来源: https://researchdata.edu.au/branding-cities-west-shanghai-sydney/73371
• 关键词: Branding; Cities; West; Pacific; Rim

Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis and on interviews with producers, policy makers, and consumers, will determine whether images of the city converge or compete in business practice and cultural production. The research complements recent major Australian initiatives to re-evaluate creativity in the media.

打造西太平洋沿岸城市品牌：香港、上海和悉尼的电影传统和旅游营销策略。这个创新项目强调将品牌建设作为视觉文化的一部分，并将电影作为对营销决策的贡献影响。它将对当代世界的媒体协同效应进行里程碑式的研究。它比较了澳大利亚地区国际大都市的电影传统和旅游营销。基于档案分析和对生产者、政策制定者和消费者的采访，这一比较将决定城市形象在商业实践和文化生产中是趋同还是竞争。这项研究是对澳大利亚最近重新评估媒体创造力的重大举措的补充。