Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants

制定与文化相关的社会营销干预措施，以增加移民社区的献血量：非洲移民的案例

• 批准号: LP120200065
• 负责人: Prof Michael Polonsky
• 金额: $ 16.23万
• 依托单位: Deakin University
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2013
• 资助国家: 澳大利亚
• 起止时间: 2013-06-30 至 2016-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP120200065
• 关键词: Developing; culturally; relevant; social; marketing

To increase blood donation amongst migrant communities, a culturally relevant intervention will be developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants’ potential lack of understanding of local blood donation processes and perceptions that they may be excluded.

为了增加移民社区的献血量，将制定并测试与文化相关的干预措施。这将克服移民对当地献血流程缺乏了解以及他们可能被排除在外的看法，从而确保移民融入澳大利亚社会，并确保血液供应的可持续性。