Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants
Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants
制定与文化相关的社会营销干预措施，以增加移民社区的献血量：非洲移民的案例
批准号：
LP120200065
负责人：
Prof Michael Polonsky
金额：
$16.23万
依托单位：
依托单位国家：
澳大利亚
项目类别：
Linkage Projects
财政年份：
2013
资助国家：
澳大利亚
项目状态：
已结题
起止时间：
2013-06-30 至 2016-12-31
中文摘要
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英文摘要
To increase blood donation amongst migrant communities, a culturally relevant intervention will be developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants’ potential lack of understanding of local blood donation processes and perceptions that they may be excluded.
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