Computational Mechanisms of Online Attention Markets

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The internet has operated as an major exchange of information and attention for the past few decades, yet surprisingly little is known about how individual choices and collective attention interact, let alone about how different parties can influence or control it. This project aims to uncover the mathematical underpinnings between individual actions and collective trends in online attention market, design computational methods for estimating and influencing attention allocation, and enable applications where content consumers, producers, hosting platforms and regulatory bodies are each empowered with their share of influence in the attention market.