Enabling Social Commerce - A New Form of E-commerce that Leverages Social Ties Between Users

实现社交商务 - 一种利用用户之间社交关系的电子商务新形式

• 批准号: 288207-2013
• 负责人: Benyoucef, Morad
• 金额: $ 1.09万
• 依托单位: University of Ottawa
• 依托单位国家: 加拿大
• 项目类别: Discovery Grants Program - Individual
• 财政年份: 2016
• 资助国家: 加拿大
• 起止时间: 2016-01-01 至 2017-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=594817
• 关键词: Enabling; Social; Commerce; New; Form

Social commerce is defined by IBM as "the concept of word-of-mouth applied to e-commerce". When a user interacts online, she knowingly or unknowingly spreads the word about a product or brand; hence members of her online community can leverage her opinions in their purchase decisions. As word-of-mouth relies on social ties, it is becoming the marketing strategy of choice deployed on social media and e-commerce websites. For business and academia there is a need to understand social commerce, to study the design of platforms that support it, and to investigate the social ties that are inherent to these platforms, all in a way that satisfies businesses and consumers.

社交商务被IBM定义为“口碑应用于电子商务的概念”。当用户在网上互动时，她会有意或无意地传播有关产品或品牌的信息；因此，她的在线社区成员可以在购买决定中利用她的观点。由于口碑依赖于社会关系，它正在成为社交媒体和电子商务网站上部署的首选营销策略。对于商界和学术界来说，有必要了解社交商务，研究支持社交商务的平台的设计，并调查这些平台固有的社会联系，所有这些都是以一种满足企业和消费者的方式进行的。