Personalized progressive web application for eCommerce

用于电子商务的个性化渐进式 Web 应用程序

• 批准号: 519934-2017
• 负责人: Ward, Rabab
• 金额: $ 1.82万
• 依托单位: University of British Columbia
• 依托单位国家: 加拿大
• 项目类别: Engage Grants Program
• 财政年份: 2017
• 资助国家: 加拿大
• 起止时间: 2017-01-01 至 2018-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=640406
• 关键词: Personalized; progressive; web; application; eCommerce

Mobify is the No.1 provider of Progressive Web Apps for eCommerce for retailers and brands that want toclose the gap between desktop and mobile conversion rates. Leading global brands rely on Mobify to growtheir customer lifetime value. Mobify collects billions of data points each month but currently it provides anidentical mobile experience for all shoppers. Using past shopper behavior can create personalized experiencefor the shoppers leading to higher customer lifetime value. Contextual information along with mobile deviceusage records opens the door for analyzing the personal preferences of mobile users under different contextsand therefore enabling the development of personalized user experiences. The goal of this research is to test ifproviding different experiences to different shoppers through personalized web app will increase the customerlifetime value.

Mobify是为零售商和品牌商提供渐进式网络应用程序的第一供应商，他们希望缩小桌面和移动转化率之间的差距。全球领先的品牌依靠Mobify来增加他们的客户终身价值。mobilify每月收集数十亿个数据点，但目前它为所有购物者提供的移动体验是不一样的。利用过去的购物者行为可以为购物者创造个性化的体验，从而带来更高的客户终身价值。上下文信息以及移动设备使用记录为分析不同环境下移动用户的个人偏好打开了大门，从而实现个性化用户体验的开发。本研究的目的是测试通过个性化的网络应用程序为不同的购物者提供不同的体验是否会增加客户终身价值。