Personalized progressive web application for eCommerce

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Mobify is the No.1 provider of Progressive Web Apps for eCommerce for retailers and brands that want toclose the gap between desktop and mobile conversion rates. Leading global brands rely on Mobify to growtheir customer lifetime value. Mobify collects billions of data points each month but currently it provides anidentical mobile experience for all shoppers. Using past shopper behavior can create personalized experiencefor the shoppers leading to higher customer lifetime value. Contextual information along with mobile deviceusage records opens the door for analyzing the personal preferences of mobile users under different contextsand therefore enabling the development of personalized user experiences. The goal of this research is to test ifproviding different experiences to different shoppers through personalized web app will increase the customerlifetime value.