Efficient Strategies and Analytics Solutions for Social Media Targeting via Text Mining

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rel8ed.to delivers hidden insights about corporations through deep business data analytics. We combine North Americas largest**repository of public business data with proprietary algorithms to assist customers at the industry, regional, and individual**corporation level. Online advertising systems have emerged that allow targeting of users and segments via a combination of direct**information, demographic, geographic, and psychographic profiling techniques. Applying these methods to our unique data**repository is projected to enhance the contact rate by 10-40% over manual methods of advertising. To create a social media**advertising system with unparalleled customer targeting capabilities, rel8ted.to has pioneered a set of base algorithms and**methods to provide lead generation services for business marketers. These online advertising channels extract greater value from**our data assets, while providing a significant value proposition for these services. However, further improvements are needed to**enhance the capabilities of the product. In collaboration with Brock University, we will develop automated machine learning**techniques to drive constant monitoring and improvement of lead generation data. As well, we will conduct rigorous evaluation of**our advertising system on multiple application settings and develop analytical frameworks for continual product refinement.