积极推动大学生村官就近就地创业，既是大学生村官自身发展的内在要求，也是服务农民、发展农业、建设新农村的客观需要。本项目以赣南等原中央苏区为例，依据创业理论、社会认知理论和行为决策理论，综合运用定性与定量研究方法，深入考察创业环境、自我效能对大学生村官创业的影响方向、程度和机理，并提出相关优化建议。首先，构建创业环境和自我效能评价指标体系，并测度大学生村官创业环境满意度和自我效能感；其次，分别运用结构方程模型、DEA模型分析创业环境和自我效能对大学生村官创业意愿、行为及绩效的影响；最后，从外部环境改善和内部效能提升全视角提出优化政策建议，为推动创业富民提供决策参考。

Promoting actively the College-Graduate Village officials to entrepreneur, is the internal need of broaden the College-Graduate Village officials' channel development, and the objective need of serving to farmers, agricultural development and the construction of new countryside. This research takes the original Central Soviet Area as an example, on the basis of Entrepreneurial Theory, Social Cognition Theory and Behavior Decision Theory, interactively use the qualitative and quantitative research methods to inspect the influence of entrepreneurial environment and self-efficacy on the College-Graduate Village officials entrepreneurial direction, degree and internal mechanism, and put forward related suggestions. First, construct the evaluation index system of entrepreneurial environment and self-efficacy, and measure the College-Graduate Village officials' environment satisfaction and self-efficacy. Secondly, this research will use Structural Equation model and Data Envelopment Analysis model to analyze the influence of entrepreneurial environment and self-efficacy on entrepreneurial intention, behavior and performance. Finally, from improving the external environment and promoting internal effectiveness of proposed policy recommendations of whole perspective, provide decision-making reference for promoting entrepreneurship and enriching the people.