由于不确定环境下的创业想法是基于一系列前提假设的，因此根据环境变化快速调整创业想法是影响特定个体在特定情境下成功创建新企业的重要甚至决定性力量。本项目聚焦于想法阶段的新企业生成过程本身，采纳跟踪式案例调研与多轮次问卷调查相结合的研究设计，在澄清创业想法的要素构成及基本类型的基础上，剖析以创业想法调整为核心的新企业生成过程的内在规律，拓展最近新企业生成研究中关于创业弹性的探索，验证并丰富西方学者在新企业生成方面的研究发现。研究成果有助于我们在理论和实践层面更好地指导创业者提升创业活动质量并降低创业失败率。

Because entrepreneurial ideas under high uncertainty are based on considerable numbers of assumptions, adjustation of these ideas according to environmental changes are central in compelling particular individuals to launch particular organizations at particular places and times. Focused on the process of nvew firm creation that during the ideas stage, this project takes the research design that combined case investigation and questionnaire survey, tries to clafify the core elements and fundamental typology of entrepreneurial ideas, and then explores the law of new ventures creation that based on entrepreneurial ideas' adjustation. The purpose is to extend recent research on entrepreneurial flexibility, and test and enrich theoretical findings in new ventures creation research of foreign scholars. The research findings will help us better guide practical entrepreneurs to increase the qualities of startups and decrease the rate of entrepreneurial failues.