本项目通过分析旅游市场中旅游产品存在的问题，在前期研究积累的基础上，研究如何采用系统工程的思想，结合QFD技术、优化理论、语言信息处理技术、不确定性决策方法和模型，充分利用获取的经验和数据，解决旅游产品优化设计中的一些关键科学问题。该项目建立旅游产品优化设计的三阶段质量屋；建立复杂语言环境下旅游产品规划质量屋的若干关键问题，包括游客需求分析、旅游产品工程特性分析；建立基于QFD和模糊系统理论的旅游产品优化设计质量屋优化设计模型和求解算法。不仅从理论上解决了旅游产品设计质量管理的关键问题，同时为更好地满足游客需求，设计出更加有特色的旅游产品提供了一种指导性工具，为我国旅游业持续发展奠定了坚实的基础。

This project aims to address key optimization theory and methods for the travel.product quality management problem. Based on the research findings from our previous projects and the ideas of system engineering, quality function deployment (QFD), optimization technology, linguistic information technology and uncertainty decision making will be applied for optimal design of travel product optimal design with consideration of the characteristics and domain knowledge of travel product and by utilizing the knowledge, experience and history data on travel product quality management. The purpose of the project is to: develop three phrase house of quality for travel product design optimization; solve problems of travel product planning of quality under complex linguistic information including traveler requirement analysis and travel product project characters; develop optimization models and solving algorithms for travel product path planning HoQ, travel path items planning HoQ and travel path composition and arrangement HoQ. The research work of this project will solve the crucial technical problems in travel product design and service quality management, provides technical support for designing distinctive travel products, and lays a solid foundation for travel industry development of our country.