企业创新能力的特质深刻影响到品牌发展，并形成关联机制推动着企业成长。回族老字号是甘宁青民族地区标志性企业，传承着上百年企业产品技术和品牌运营经验，在不断传承和创新中实现了企业成长。在全球化竞争背景下如何实现回族老字号企业创新能力提升和品牌进化，实现企业不断成长成为重要课题。本课题从网络嵌入视角企业创新能力提升与品牌进化的关系着手，通过文献分析、扎根理论、实证研究和系统的案例研究等定性定量方法，分析网络嵌入视角下回族老字号企业创新能力提升和品牌进化的过程和规律，探索回族老字号企业创新能力提升与品牌进化的关系模型，在甘宁青民族地区情境下，以实证方法分析甘宁青回族老字号企业成长轨迹，构建基于创新能力提升与品牌进化的企业成长双元模型，分析企业成长机理和路径，并有针对性的提出促进甘宁青回族老字号企业成长的政策建议。

The brand development is deeply affected by characteristics of the innovation ability, then forming the associating mechanism to promote enterprise growth. The Hui-honored is the mark enterprise in Gan-Ning-Qing national regions, inheriting product technology and brand operating experience of hundred years, then in continuous inheritance and innovation to achieve the enterprise growth. How to realize innovation capability and brand evolution and continuing enhance of the Hui-honored under the background of global competition, has become an important issue.This topic about the relationship between innovation capability and brand evolution from the embedded network ,through qualitative and quantitative methods, such as literature analysis, grounded theory, systemic case study , will analyse the process and rules of the innovation ability and brand evolution on Hui-honored from embedded network ,will explore the relationship model of innovation ability and brand evolution on Hui-honored ,will analyse empirically the growth trajectory on Hui-honored in the context of minority nationalities of Gansu, Ningxia and Qinghai, will construct the dual model of enterprise growth based on innovation ability and brand evolution, will analyse the enterprise growth mechanism and path, and will put forward targeted policy and recommendations to promote the Hui-honored enterprises in Gan-Ning-Qing regions.