服务创新是近年来学界和业界关注的热门领域，也成为中国经济发展与改革的重要方向，然而关于服务创新的理论目前仍处于发展之中，学术界对在服务创新的过程中企业与客户及商业网络中合作伙伴之间的价值共创机制研究尚不充分，缺少理论框架及实证依据。本项目从服务运营及服务创新项目管理角度出发，在服务主导逻辑与价值共创理论的视角之下，建立了包括设计、分析、开发、投放、推广等不同阶段的服务创新活动流程管理模型，并重点研究不同阶段的价值共创活动对于服务创新绩效的影响。课题将结合现有理论文献与企业访谈、案例分析等质性研究以确定服务创新与价值共创的内涵、维度及测量指标，建立理论模型并利用实证方法探索服务创新各阶段价值共创以及服务创新模式与特征对于不同阶段服务创新绩效的影响，并对环境不确定性、竞争激烈程度等因素的调节作用进行分析以确定实证结论的边界条件。研究对于服务创新、价值共创理论以及中国企业管理实践具有重要意义。

Increasing attention has been paid to the research on service innovation, which has also been the strategic direction of China’s economic development and reform. However, the emerging theories on service innovation are still developing, and there is a scarcity of theoretical framework and empirical support, especially in the area of value co-creation in service innovation process. In this project, an empirical research on the value co-creation mechanism in service innovation is proposed, which has included the design, analysis, development, launch, and deployment stages of service innovation, focused on the value co-creation activities between the focal company and its customers as well as partners in the business network, and tried to investigate the effects of value co-creation on innovation performance in different stages of service innovation process. Based on in-depth review of service innovation and value co-creation literature, as well as qualitative research including extensive field interviews and case studies, the definition and measurement for service innovation and value co-creation will be developed, so that a conceptual framework will be built to analyze the effects of value co-creation activities, service innovation mode and characteristics, and their joint effects on service innovation performance in different stages. The moderating effects of environment uncertainty and competition intensity will be analyzed to explore the boundaries of theory. This research will contribute to the literature on service innovation and value co-creation, as well as managerial insights on how to manage innovation activities in service organizations.