社会管理是当前管理科学领域研究热点之一，许多敏感问题通过互联网等网络媒介得到快速传播、演变和激化，直至形成一种社会运动的形态。本项目从网络环境下的社会管理这一管理创新的视角入手，在分析网络环境下社会组织管理的特点和规律的基础上，研究社会管理结构框架和运行机理、组织和影响力建模、博弈机制、计算实验、探索性分析等理论方法，解决基于实证数据的组织行为分析与建模、网络环境下社会管理的博弈机理、基于多智能体的计算实验理论方法等关键问题。结合某省互联网新闻宣传办公室履行社会管理的职责，构建基于网络感知与虚实互动的社会管理计算实验平台，通过若干典型案例，对相关理论、方法进行实证分析，提出互联网环境下社会管理创新的政策、措施。本项目为解决网络环境下社会管理组织建模与计算实验提供理论方法基础，为创新社会管理提供可控制、可观察、可预测的技术支撑，具有重大的理论意义和应用价值。

Social management is one of the frontiers in current management science. Many sensitive problems rapidly transform and evolve to be agitating through network media including the internet, and turn into a status of social dynamics. This research adapts the innovative perspective of Social Management in Network Environment (SMNE). Based on characteristics and pattern study of SMNE, following theories and approaches are main concerns in this research: framework and operational mechanism of social management, organizational behavior and evolution modeling,gaming mechanism, computational experiment and exploratory analysis. Main problems required in this research include: organizational behavior and modeling based on practical data, gaming mechanism of SMNE, computational experiments related theories and methods based on multi-agent. Following a provincial internet duty constituted by its news and propaganda office, a social management computational experiment platform is constructed based on network cognition and virtual-real interactivity.With the platform constructed, typical cases are studied, theories and methods are verified and new policies and measures of SMNE is raise. The research provides theoretical basis for social management organizational modeling and computational experiment of SMNE. This research also provides a controllable, observable and predictable technical support for innovative social management. Therefore this research is of great theoretical and practical importance.