标准联盟组合对企业技术标准化能力的影响机理研究：基于技术融合视角

高技术企业作为国际竞争的主力，如何增强其技术标准化能力是助推中国标准成为世界标准的关键。融合背景下的产业标准化活动须以联盟合作形式开展，标准联盟组合配置与企业技术标准化能力密切关联。在深入探讨技术标准化主导能力与跟随能力内涵和形成规律的基础上，针对标准联盟组合布局、技术融合推进和技术标准化能力提升三者间关系展开系统的理论与实证研究。提出标准联盟组合影响技术标准化能力的双重机制，揭示社会磋商机制下标准联盟组合“主体—关系—网络”三维特征对企业两类技术标准化能力的直接影响机理，知识整合机制下“标准联盟组合—技术融合—技术标准化能力”的间接影响路径。重点探索高技术企业如何构建、管理和控制标准联盟组合以实施标准化主导战略和跟随战略，为企业利用外部资源提升两类技术标准化能力提供管理启示，为我国标准化部门制定科学合理的标准化政策提供理论支撑，以培育一批国际标准话语权高、引领重要产业发展的优势企业。

In the context of convergency, alliances play an increasing critical role in industry standards development. However, the question remains of why allied-firms show persistent differences in their technological standardization capabilities. To shed light on this issue, this study distinguishes between two often conflated but qualitatively different types of standardization capabilities (dominant standardization capability and assisting standardization capability), theoretically and empirically examining how the alliance portfolio arrangement and technology convergency affect firm standardization capabilities. This study proposes the double influencing mechanisms that standard alliance portfolios directly affect firm standardization capabilities by social negotiation mechanism, indirectly affect firm standardization capabilities through technology convergency by knowledge integration mechanism. The purpose of this study is to answer how high-tech firms should establish, manage and control their standardization alliance portfolios to implement dominating/assisting standardization strategies, therefore providing useful managerial implications for firms utilizing external resources to enhance international standard-setting competitiveness.