沅澧流域旅游古城镇社会文化空间重构：模式、机理与效应研究

古城镇旅游的本质是让游客体验具有地方特色的传统文化和景观。这种文化和景观的维持和发展，是古城镇旅游可持续的关键。古城镇旅游的开发既包括传统文化和景观“营造”的“原真化”过程;也包括传统文化和景观“营销”的“商业化”过程。“原真化”能促进“地方化”，而“商业化”可能导致“去地方化”;因此“原真化”和“商业化”的辩证关系决定了旅游古城镇“传统文化和景观”特色的发展走向。“地理学的文化转向”和“社会学的空间转向”，为我们研究旅游古城镇社会文化发展和演化提供了一个能够透视其机制的新视角。本项目基于空间生产理论，以沅澧流域不同类型的旅游古城镇为实证案例，以社会文化空间的组成和结构的特色及其演化为着眼点，依据行动者网络理论的视角，分析信息化和全球化背景下旅游古城镇社会文化空间在“原真化”和“商业化”驱动下重构的模式与机理;并基于空间正义和原真性视野探讨旅游古城镇空间重构的社会、文化效应。

Abstract: Traditional culture and landscape with local characteristics are said to be the most attractions of ancient town tourism in China. Thus, in order to improve the sustainability of ancient town tourism in China, preserving and developing traditional culture and landscape matter. The development of ancient town tourism include both of the authentication process and the commercialization process, during which traditional culture and landscape are recreated and marketed. Whereas, authentication and commercialization act contradictorily by promoting localization and de-localization respectively. Therefore, the dialectical relation between authentication and commercialization determines the development direction of traditional culture and landscape in tourism ancient towns. “Culture turn ” in geography and “Space turn” in sociology provide us new perspectives for analyzing the mechanism of the development and evolvement of social culture in tourism ancient towns. In this project, different types of ancient towns in the Yuan- Li Basin will be analyzed with the theory of production of space. Specifically, under the background of informatizaton and globalization, this project will analyze the mode and mechanism for cultural space’s reconstruction and development in the touristification process of ancient towns by focusing on the component, structure and evolvement of cultural space, from the perspectives of authentication and commercialization with the method of actor- network theory. What’s more, based on the viewpoints of spatial justice and authenticity, social and cultural effect from the spatial reconstruction in tourism ancient towns will be discussed.