可持续运营管理视角下扶贫供应链政策的设计与优化研究

随着我国脱贫攻坚战取得了全面胜利，以政策为导向，进一步促进乡村地区扶贫供应链的发展，对于巩固拓展脱贫攻坚成果有着重要作用。本课题将基于全面实施乡村振兴战略的要求，针对扶贫供应链由政府主导、精准化、非纯营利性的特点，聚焦于促进扶贫供应链短期稳定发展、中期高质量发展、长期可持续发展的目标，设计与优化政府的相关政策：①基于风险在扶贫供应链中生产、流通、消费环节的传播机制，探究政府最优的救助政策与供应链网络结构设计方案，从而增强扶贫供应链的稳定性；②基于技术创新与销售创新对扶贫供应链供给侧与需求侧的影响，研究政府最优的创新补贴政策，从而提升扶贫供应链的竞争力；③基于社会责任对扶贫供应链中企业投入与消费者购买决策的驱动作用，设计政府的社会责任引导政策，从而促进扶贫供应链的协同与共赢。本课题的研究成果将形成一套针对扶贫供应链政策的运营管理理论与方法体系，对推动我国乡村产业振兴具有重要的理论与实践价值。

With our country's complete victory in the fight against poverty, utilizing the government policy to further improve the development of poverty-alleviation supply chains (PASC) plays an important role in continuing and extending our anti-poverty achievements. Driven by our country's rural revitalization strategy, this project intends to design and optimize the government policies towards the PASC. In particular, based on the three prominent features of the PASC: leading by the government, targeted, and not for pure profit, we will develop theoretical models to examine the optimal government policies that aim to achieve three developing goals: stabilization from the short-term perspective, high quality from the mid-term perspective, and sustainability from the long-term perspective. First, based on the propagation mechanism of the supply chain risk along the production, circulation and consumption process, this project will examine the optimal government rescue policy and design the optimal supply chain structure so as to improve the stabilization of the PASC. Second, based on the impacts of technology and sales innovations on the supply- and demand-side of the PASC, this project will study the optimal government subsidy policy that can increase the competitiveness of the PASC. Third, based on the driving force from the social responsibility for firm investments and consumer purchases, this project will design the government "socially responsible guidance" policy so as to improve the PASC coordination. This project will establish a theoretical and methodological framework for the sustainable operations management of the government PASC policy, which will have significant theoretical and practical value for achieving the revitalization of rural industries.