地方市场分割制度环境、核心能力与民营企业成长战略选择：理论模型与实证研究

针对目前大部分优势民营企业在战略管理实践中仍然坚持"做大做强"，却没有按照学术界与政府所倡导的"做强做大"、即"先做中国第一，再做世界第一"的最佳战略路径以成长为世界级企业的现状，提出地方市场分割制度环境是导致民营企业这种战略选择的关键因素。事实上，制度环境对企业战略的作用机理极为复杂，也是当前国内外学术界尚未解决的理论难题。由此，本项目基于制度基础观、资源基础观与产业基础观整合的视角，将核心能力视为制度基础观合法性机制与资源基础观效率机制共同作用的结果，采用多案例比较研究与大样本实证研究等方法，来系统探索中国不同区域之间制度环境差异与市场分割这种独特情境影响民营企业核心能力构建与成长战略选择的机制与过程，同时考察产业环境特征的调节效应。这是将转型期中国独特情境理论化的一次重要尝试，对于阐明制度环境影响企业成长战略选择的机制，揭示民营企业成长规律，推动民营企业朝世界级企业成长具有重要意义。

In China today, most competitive private enterprises still insist the stratrgy that expanding the scale of enterprises first, then become stronge with the foundation of large scale. They always put the strategy which trying to build strong competitive power in industry first then enlarge enterprise size in back burner. However, the latter strategy, which can also be considered as "Be most powerful in one industry in China first, then expand to whole world", is always regarded as the best growing path for private enterprises to be world-class enterprise in the practice of strategic management. Aimed on this situation, we propose the view that regional market segmented institutional environment is a critical factor for this type of strategic choice. However, the funcion mechanism of effect on strategy of institutional environment is pretty remarkably complicated and just becomes a difficult theoreical problem in academics worldwide. So, this program sets based on an integrated view combined of institution based view (IBV), resourse based view (RBV) and industry based view(IV), regards core competence as the result of combined action of legality mechanism and efficiency mechanism, takes multiple cases comparing and large samples empirical methods, to study the process and mechanism of how private enterprises build core competence and make strategic choice of growing path systematically, under the unique situation that regional institutional difference and market segmention exist in different regions around China. Besides, we also try to investigate the effect of industry environment and characteristics, which may be the moderating factor for the mechanism. This program will be an important attempt for theorising the unique situation of economic transition period in China, which has great meaning on throwing light upon the mechanism of how institution affects strategic choice of growing path of enterprises, uncovering private enterprise growing laws, as well as promoting enterprises to develop towards world-class units.