面向在线知识付费的智能知识服务理论与方法研究

知识经济时代，在线知识付费作为一种新兴消费形式正受到学界和业界广泛关注。在线知识付费中主要有知识付费者，知识提供者和知识付费平台三方面参与者。目前，针对他们的知识服务理论与方法的局限性日益显现，不能很好支撑在线知识付费的快速发展，成为制约知识生产、知识交换和知识利用的瓶颈。为此，本项目将针对在线知识付费中三方面参与者，以人工智能方法和用户行为理论为基础，着重研究在线知识付费中智能知识服务理论与方法。项目聚焦回答三个逐步深入的研究问题：1、如何准确刻画知识付费者的付费意向和消费偏好？2、如何有效指导知识提供者设计和开发知识产品？3、如何优化知识付费平台上的产品生态体系？本项目预期成果为一套基于AI的智能知识服务理论和方法集，将能够帮助知识付费平台提高知识付费者满意度和留存，规范和指导平台上的产品研发，优化平台产品生态体系，提升平台知识服务质量和综合竞争力，赋能在线知识付费产业的繁荣发展。

In the era of knowledge economy, online knowledge payment as an emerging form of consumption is becoming a very worthwhile academia and industry phenomenon of great concern. In online knowledge payment, there are mainly three participants: knowledge payers, knowledge providers and knowledge payment platforms. With the rapid development of online knowledge payment at present, the limitations of knowledge service theories and methods for these three participants are becoming increasingly apparent, restricting knowledge production, knowledge exchange, and knowledge utilization. To this end, this project is aimed at the three main participants in online knowledge payment. Based on the cutting-edge artificial intelligence methods and user behavior theories, this project will focus on the research of the theory and method of intelligent knowledge service for online knowledge payment. It will answer three drilling-down research questions: 1. How to accurately identify knowledge payers and characterize their consumption preferences? 2. How to effectively guide knowledge providers to design and develop knowledge products? 3. How to optimize the product ecosystem on knowledge payment platforms? The expected results of this project are a set of AI-based intelligent knowledge service theories and methods, which will help knowledge payment platforms improve the satisfaction and retention of knowledge payers, standardize and guide product development on the platforms, optimize their product ecosystems, improve their knowledge service quality and strengthen their competitiveness, and thus prosper the development of the online knowledge payment industry.