企业嵌入性乡村助推行为的选择机理与优化机制研究

在巩固拓展脱贫攻坚成果、乡村振兴战略全面展开的过渡时期背景下，本课题研究企业嵌入性乡村助推行为的选择机理和优化机制。.本课题拟首先进行企业嵌入性乡村助推行为的社会贡献期望效率和现实效率的对照分析，识别该行为的价值杠杆和效率损失。.继而，拟分析并检验：自利动机下，实现社会理想和社会影响力、扩大市场规模和平衡区域市场、缩短供应链和降低交易成本这三种“拉力”对企业嵌入性助推行为选择的影响；利他动机下，逆向选择和观念固着、嵌入双边无法耦合、零和重分配风险这三种“阻力”对企业行为选择的影响。通过两方面机理分析，找到造成社会贡献效率损失的无效嵌入、嵌入错配、嵌入惰性三大矛盾症结。.最后，本课题靶向三大矛盾，提出政、企、村行为策略置换的监督机制，市场资源配置与行政力量相补充的契约搭对机制，正负激励并存、进入退出灵活的梯度补偿机制，以促进企业嵌入性助推行为实现社会贡献的帕累托改进。

In the transitional period from poverty alleviation to rural revitalization, this research studies the selection motivation and optimization mechanism of enterprise imbedded rural promotion behavior. .First, this research intends to conduct a comparative analysis of the expected and actual efficiency of the social contribution of the embedded rural promotion, and identify the value leverage and/or efficiency loss. .Second, this research will analyze and test: Under the self-interested motivation, the impact of three “pull forces” on embedded promotion that an enterprise can realize social ideals and social influence, can expand market scale and balance regional market, and can shorten supply chain and reduce transaction costs. Under the altruistic motivation, three kinds of "resistances" of adverse selection and fixed ideas, embedded bilateral incoupling, and zero-sum redistribution risk have impacts on the choice of corporate behavior. Through the analysis of two aspects above, the three major contradictions of invalid embedding, embedding mismatch, and embedding inertia that cause the loss of social contribution efficiency are found. .At last, aiming at the three contradictions, this research will propose the optimization mechanism: the supervision mechanism that change the behavioral strategies of government, enterprise and village; the contract matching mechanism that realize the complementary of market efficiency and administrative power; the gradient subsidy mechanism that including entry and exit of positive and negative subsidy. The purpose of mechanism design is to reach the Pareto improvement of the social contribution efficiency of enterprise imbedded rural promotion.