基于契约参照点理论的农地流转农户履约行为研究

稳定有序的农地流转是乡村振兴战略下激发农村发展内生动力的必要条件。而当前流转面临农户权益缺乏保障、违约纠纷频发的现实困境，事后调处机制对此起效甚微。如何通过事前契约设计保障农户关切的各项权利，以促进其自发积极履约，是破解违约困境亟待解决的关键问题。契约参照点理论将契约定义为农户判断自身权利得失的参照点，通过作用于权利心理感知而影响其履约行为选择，为履约问题提供补充性研究视角和新的分析范式。本研究基于契约参照点理论，综合运用田野调查、选择实验与实证分析等研究方法，检验农户偏好的契约参照点设计及其蕴含的权利需求机理，构建“契约参照点—权利感知—履约行为”的分析框架以揭示契约参照点的内在作用机制，分析契约与外部参照点的交互效应以厘清契约参照点作用的外在生效条件，进而立足于保障农户权利需求提出事前契约设计的优化路径与相应政策建议，以期为促使农户自发积极履约和农地流转提质增效提供理论与实践参考。

Stable and orderly farmland transfer is critical for stimulating endogenous development of rural economy under rural revitalization strategy. However, there is currently practical dilemma of weak protection of farmers’ rights and frequent disputes and defaults. Ex-post mediation and governance have limited effect on this. How to safeguard the rights of farmers' concerns through ex ante contract design and encourage their consummate performance has become the key to break the default dilemma. The theory of contract reference point provides supplementary research perspective and new analytical paradigm for the issue of default. It defines contract as a reference point for farmers to judge their real rights, which influences their performance by affect feelings of entitlement. Based on the theory of contract reference point, applying methods of field research, choice experiment and empirical analysis, this research firstly aims to explore farmers’ preferences of the design of contract reference point and underlying mechanism of their rights demand. Secondly, it constructs the analysis framework of "contract reference point - feelings of entitlements - performance of farmers" to test the function mechanism of the contract reference point on famers performance. Thirdly, it examines the interaction between the external reference point and contract reference point to reveal the external condition for the effectiveness of contract reference point. Finally, this research will end up with proposing optimized path of ex ante contract design and corresponding policy implications based on perspective of the protection of farmers’ need for rights, with a view to providing valuable theoretical and practical insight for encouraging farmers’ consummate performance and improving the quality and efficiency of agricultural land transfer.