多任务社交媒体用户的强迫性使用行为形成机理研究

在当前IT驱动的工作环境下，由于社交媒体的泛在性和易访问性等带来的便利，以及各种工作相关社交关系的加入，人们使用社交媒体进行社交和工作等多任务协同处理的趋势越来越明显。在多任务情境下，用户除了社交需求外，也会因担心错过与工作有关的信息而不得不时刻关注社交媒体，这使得用户逐渐丧失了自主性，并创造了一种“永远在线”的文化。习惯性查看和问题性使用等强迫性使用行为已经成为许多用户日常生活不可分割的一部分。本项目从多任务协同处理的视角出发，整合自我决定理论、承诺理论和有机整合理论等，构建多任务社交媒体用户强迫性使用行为的形成机理模型。采用定性访谈、调查问卷和现场实验相结合的混合研究方法，识别多任务社交媒体的示能性特征及测量方式，通过探究多任务社交媒体示能性和多任务协同处理等因素对用户强迫性使用行为的影响，以及用户自主性动机向控制性动机的转移过程，来揭示多任务社交媒体用户强迫性使用行为的发生机理。

In the current IT-driven work environment, due to the convenience brought by the ubiquity and accessibility of social media, as well as the addition of various work-related social relationships. The trend of using social media for multi-tasking collaboration, such as processing social and work tasks simultaneously, is becoming more and more obvious. In the context of multi-tasking collaboration, in addition to social needs, users also have to follow social media all the time because they are worried about missing out work-related information. This makes users gradually lose their autonomy and creates an "always online" culture. Compulsive use behaviors such as habitual checking and problematic use have become an inseparable part of many users' daily lives. From the perspective of multi-tasking collaboration, this project integrates self-determination theory, commitment theory, and organismic integration theory, etc., to build the model of the formation mechanism of multi-tasking social media users' compulsive use behaviors. A mixed methods research combining qualitative interviews, questionnaires and field experiments will be adopted to identify the features and measurements of multi-tasking social media affordances fist. And then, through exploring the influence of affordances, multi-tasking collaboration features, and other factors toward compulsive use behaviors, as well as the transfer process of autonomous motivation to controlled motivation. This project will reveal the mechanism of compulsive use behaviors for multi-tasking social media users.