Reputation, trust and supplier commitment: the case of shipping company/seaport relations
Reputation, trust and supplier commitment: the case of shipping company/seaport relations
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DOI：
10.1108/eum0000000006018
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发表时间：
2001-01-01
影响因子：
3.1
通讯作者：
Gabriel, H
中科院分区：
文献类型：
--
作者：
Bennett, R;Gabriel, H
Relationships between a supplier's corporate reputation, trust in the supplier, co-operation, buyer commitment, and willingness to undertake relationship-specific investments were examined in the context of interactions between three UK seaports and a sample of 144 of their customer shipping firms. It emerged that the model proposed by the International Marketing and purchasing Group performed it-ell as a predictor of supplier/purchaser relationships within this sector. Seaports' corporate reputations (as measured by the Fortune reputation index) significantly affected shippers' desires for close relationships with particular ports, and acted as a quasi-moderator of the impact of supplier trust on closeness. Reputation, moreover, constituted a pure moderator vis-a-vis the influences of trust on commitment and on relationship-specific investments and adaptations of business systems. Additionally, reputation modified the effects of experience (i.e. the period for which a shipper had been doing business with a specific port) on trust.
