The Political Dynamics of Sustainable Coffee: Contested Value Regimes and the Transformation of Sustainability
The Political Dynamics of Sustainable Coffee: Contested Value Regimes and the Transformation of Sustainability
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DOI：
10.1111/joms.12144
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发表时间：
2016-05-01
影响因子：
10.5
通讯作者：
Manning, Stephan
中科院分区：
文献类型：
--
作者：
Levy, David;Reinecke, Juliane;Manning, Stephan
全球咖啡行业正在向更可持续的生产形式转变，同时，主流咖啡公司和做法继续占据主导地位。我们从新葛兰西的霸权和被动革命的概念出发，将企业政治社会责任（PCSR）的潜在过程概念化为公民社会和企业行动者之间一系列长期的、多维的互动，以此来检验这一悖论。一项关于咖啡可持续发展标准演变的纵向研究表明，咖啡可持续发展可以被理解为一个挑战和捍卫价值制度的过程，在这个过程中，经济模式、规范文化价值观和治理结构的可行配置是一致和稳定的。具体来说，我们展示了挑战者和企业参与者之间的动态移动和适应如何塑造“可持续”咖啡的实践和意义。研究结果有助于理解企业社会责任的政治动态是“革命/恢复”或被动革命的辩证过程，即价值制度吸收和适应潜在的破坏性挑战，改变可持续性实践和话语。
The global coffee sector has seen a transformation towards more sustainable' forms of production, and, simultaneously, the continued dominance of mainstream coffee firms and practices. We examine this paradox by conceptualizing the underlying process of political corporate social responsibility (PCSR) as a series of long-term, multi-dimensional interactions between civil society and corporate actors, drawing from the neo-Gramscian concepts of hegemony and passive revolution. A longitudinal study of the evolution of coffee sustainability standards suggests that PCSR can be understood as a process of challenging and defending value regimes, within which viable configurations of economic models, normative-cultural values, and governance structures are aligned and stabilized. Specifically, we show how dynamics of moves and accommodations between challengers and corporate actors shape the practice and meaning of 'sustainable' coffee. The results contribute to understanding the political dynamics of CSR as a dialectic process of 'revolution/restoration', or passive revolution, whereby value regimes assimilate and adapt to potentially disruptive challenges, transforming sustainability practices and discourse.