Verbal qualifiers for rating scales: Sociolinguistic considerations and psychometric data
Verbal qualifiers for rating scales: Sociolinguistic considerations and psychometric data
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评级量表的言语限定词：社会语言学考虑和心理测量数据
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发表时间：
2010
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通讯作者：
B. Rohrmann
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作者：
B. Rohrmann
在心理学和社会科学中，问卷调查是占主导地位的数据收集方法，并且大多数使用评分量表作为回答方式。在类别标度中，对评级量表进行口头标记已成为提高可用性的主要方法。标签用作端点或每个单个比例尺的限定符。言语标签提供了实际的优势，如易于解释和熟悉，并有助于捕捉规范性判断。主要的缺点是测量质量较差，容易受到文化偏见的影响。因此，如果要实现等距离和明确的工具，就必须仔细设计用语言表述的比例尺，但只有少数出版物提供相关信息。目前这项研究的主要想法是：使用语言标签来创建评级标准，这些标签反映了受访者的认知，并提供了心理语言学和心理测量学数据。为此，本研究进行了一系列的研究，以明确相关词汇的测量特征，并开发出方法学上完善的反应量表，为基础研究和应用研究提供参考。共有100个单词或表达在五个限定词维度内进行测试：强度、频率、概率、质量和对陈述的反应。在不同的背景下，用几种分类标度和幅度估计方法研究了它们的性质。6个子研究(N=229)的样本来自学生和普通人群。结果提供了关于常见标尺标签的全面的定量信息，并使系统地设计响应格式成为可能。建议的格式是多模式的，以提高心理测量质量和用户友好性。为了扩大效度范围，正在进行进一步的研究，包括跨国扩展。联系地址：B.Rohrmann Roman Research Road，94 Fenwick St，Calrton-Nth，Vic 3054，Australia E-mail@rohrmannresearch.net Rating Scale口头限定词2
Questionnaires are the dominant data collection method in psychology and the social sciences in general, and most use rating scales as response mode. Within category scaling, verbal labelling of rating scales has become the primary approach to enhancing useability. The labels are used as "qualifiers", either for endpoints or for each single scale point. Verbal labelling provides practical advantages, such as ease-of-explanation and familiarity, and facilitates capturing normative judgments. The main disadvantages are inferior measurement quality and proneness to cultural biases. It is thus essential to design verbalized scales carefully if equi-distant and unambiguous instruments are to be achieved yet only few publications provide pertinent information. The principal idea underlying the current research is: to create rating scales using verbal labels which reflect the cognitions of respondents and for which psycholinguistic and psychometric data are available. Therefore a series of studies was conducted to clarify the measurement features of relevant words and to develop methodologically sound response scales which are useful for basic and applied research. Altogether 100 words or expressions were tested within five qualifier dimensions: Intensity, frequency, probability, quality, and responses to statements. Their properties were investigated with several categorical scaling and magnitude estimation methods in a variety of contexts. The samples for 6 sub-studies (N=229) were recruited from students and the general population. The results provide a comprehensive body of quantitative information about common scale labels and enable the systematic design of response formats. The recommended format is multi-modal to enhance both psychometric quality and user-friendliness. To widen the validity scope, further research is underway, including cross-national extensions. Contact Address: Professor B. ROHRMANN Roman Research Road, 94 Fenwick St, Calrton-Nth, Vic 3054, AUSTRALIA E-Mail mail@rohrmannresearch.net Verbal qualifiers for rating scales 2