Product class effects on perceived risk: The role of emotion
Product class effects on perceived risk: The role of emotion
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DOI：
10.1016/s0167-8116(97)00039-6
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发表时间：
1998-05-01
影响因子：
7
通讯作者：
Chaudhuri, A
中科院分区：
文献类型：
--
作者：
Chaudhuri, A
本文研究了感知风险模型。该模型的证据是使用从SIC手册中随机选择的89个产品类别的综合数据集。结果表明，奢侈品和必需品都显着相关的感知风险，但在非常不同的方式。同时，积极和消极的情绪因素作为产品类别效应的中介对感知风险有显著的影响。同样，对感知风险的影响是非常不同的每一个中介因素。(C)1998年Elsevier Science B.V.
The article investigates a model of perceived risk. Evidence for the model is presented using an aggregative data set of 89 product categories which were randomly selected from the SIC manual. Results indicate that luxuries and necessities are both significantly related to perceived risk but in very different ways. Tt is also demonstrated that positive and negative emotional factors make a substantial contribution as mediators of product class effects on perceived risk. Once again, the effects on perceived risk are very different for each of the mediating factors. (C) 1998 Elsevier Science B.V.